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The worldwide success of the Idol format may not require any explanation. We live under the ubiquitous sign of globalization; and hence it should come as no surprise that mass media— which together constitute an ecumenical vehicle of culture with an insatiable appetite for profit— would generate forms (or formats) of art that travel with ease and are translatable into every context. The reception of these formats is, at one level, as unproblematic as its dissemination. To be global (and who isn’t?) is to be eagerly accepting of certain languages, technologies, discourses and styles. The craze surrounding competitive singing can then be explained as one more instance of borders proving permeable to the formulas of international popular culture. It is my argument that in order to understand the unique valence and significance of global formats, we need to go beyond issues of production, distribution and reception, and focus instead on the phenomena that arise from their instantiation . This is so because implementing a format in a specific context has consequences that are neither written into the “program” nor purely derivable from local conditions. Let me provide an illustration. The call-in talk show has recently become a staple on Indian television. The format and content of these shows would be familiar to most Western viewers— a regular host, one or more “experts” discussing politics and culture, and a final segment devoted to phone calls from the public.
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This chapter critically evaluates changing definitions of ‘public’ in Indian television in relation to discourses of globalization and media privatization. It examines the debate over the nationalist agenda of public broadcasting in India in relation to the demands for alternative models of broadcasting, and the rise of private commercial satellite channels since the 1990s. It also discusses how representations of traditionally private desires of sexuality and intimacy in soap operas, reality TV shows and music television are redefining the public in India. It outlines the ways in which private desire is made visible — and thus made public — through the convergence of the television screen, the cinematic screen, the computer screen, and the mobile screen. It argues that binaries of ‘public’ versus ‘private’ force us into either/or debates even though such category systems are always-already hybrid in postcolonial societies such as India.
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This chapter looks, in particular, at issues surrounding the trial of Mohammad Afzal Guru in 2006–7, but also with reference to the terrible Mumbai attacks of November 2008. Whilst tragic in multiple ways, these events are also made spectacular, emotive, and divisive, according to interpretation by television. The framing of television news in India could be several, but is often not. Pantomime terrors, extravagant formatting, phone-in trial reports seem to be the order of the day. The station ident, newsreader-presenter and video confession all contest for screen attention in the trial of Mohamed Afzal, and the ground for this was prepared long ago. This short history of a 24 hour news channel ends with ‘The Big Fight’ - a staged and theatrical mode of ‘infotainment’ that sacrifices intelligent reporting for ideological fit.
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This chapter explores the contradiction between two sets of responses to the so-called K-serials, earlier, largely condemnatory ones, and more recent, largely laudatory ones. The chapter aims to understand this contradiction and resolve it. It does so by showing how K-serials were a definitive break at that specific point in time from the ones that had immediately preceded them, especially in bringing to the fore the bahu (daughter-in-law) of Hindu urban extended families. It traces the complex place of gender in the discourse of the Hindu right and explores the strong debt that the K-serials owe to the ideological constructions of the woman and the family by Hindu nationalism. It argues therefore that the consequences of celebrating agency and empowerment in a right wing milieu-as some recent scholarship has done-ends up advocating for a limited and exclusionary form of female agency.
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Tamil television lends itself to some interesting initiatives in gender empowerment through its programming in 3 categories – fiction, reality, and talent shows. This chapter provides a glimpse into television programmes on leading Tamil channels over the last decade (2000–10) from a gender perspective. Focusing particularly on women and transgender characters/hosts, emotional and psychological quotients of the shows and their audiences, moments of dramatic intensity, the chapter demonstrates how the vernacular televisual representations were quite different from the stereotypical portrayals of the mainstream ‘national’ television, even though the programmes were produced, televised, and received within the broader patriarchal framework of Tamil cultural and political contexts. The chapter, as a whole, intends to look at the production, representation and identification of Tamil television soaps and reality shows as vehicle for spotlighting gender issues and alternative sexualities in the public domain.
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