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This book develops a nuanced decolonial critique that calls for the decolonization of media and communication studies in Africa and the Global South. Last Moyo argues that the academic project in African Media Studies and other non-Western regions continues to be shaped by Western modernity’s histories of imperialism, colonialism, and the ideologies of Eurocentrism and neoliberalism. While Africa and the Global South dismantled the physical empire of colonialism after independence, the metaphysical empire of epistemic and academic colonialism is still intact and entrenched in the postcolonial university’s academic programmes like media and communication studies. To address these problems, Moyo argues for the development of a Southern theory that is not only premised on the decolonization imperative, but also informed by the cultures, geographies, and histories of the Global South. The author recasts media studies within a radical cultural and epistemic turn that locates future projects of theory building within a decolonial multiculturalism that is informed by trans-cultural and trans- epistemic dialogue between Southern and Northern epistemologies.
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Television is predisposed to the perception that it is the opposite of art and politics and that it is a time-consuming means for “dumbing down,” placating, disempowering and benumbing the citizenry. Through a discussion of the place of art and that of television, I use, as a conceptual framework, the convergence of the white cube and the black box to interrogate dynamics of postcoloniality, vision and power and how this forged divergent modernisms. Television in Africa did not, as with postwar America, create a sense of collective communities of spectatorship that would be brought closer to art appreciation through television. Rather, television, as the political, social and cultural phenomenon of modernization in various African countries, seemed to corrupt what was regarded as “pristine” cultural practices. However, since it coincided with colonial independence and the emergence of postcolonial nations, it became intertwined with various modes and mediums through which new forms of social consciousness aimed at self-definition and self-representation could be disseminated. The convergence of the white cube spaces of art and the black box of television enables an engagement with the colonial spatio-temporal distanciation of Africa from the global stage.
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Television delivery throughout the world has changed rapidly over the past two decades. Within South Africa, much of this global narrative is repeated. The last 25 years saw a move from a single monopoly broadcaster within the ‘public service’ tradition (but later subsumed into the apartheid political agenda), to the present situation of a multi-company, multi-platform, increasingly digital delivery, calling into question even the very definition of ‘broadcasting’. ‘Global difference’ in South Africa plays out through a relatively late start but surprisingly short catch-up period, emphasizing a demographic/socio-economic specificity that has resulted in a highly skewed television market in which the uptake of high-end technology is less widespread than in other more ‘developed’ markets, and where the taste of local programming dominates even the technologically advanced sectors. The move toward a digital system, together with the introduction of competition, has provided challenges to the regulatory regime. The majority of the audience share, however, remains with local programming, regardless of its delivery.
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Darkest Africa, the imagining of colonial fantasy, in many ways still lives on. Popular cultural representations of Africa often draw from the rich imagery of the un-charted, un-knowable ‘other’ that Africa represents, fraught with post-colonial tensions. When Capcom made the decision to set the latest instalment of its Resident Evil series in an imagined African country, it was merely looking for a new, unexplored setting, and they were therefore surprised at the controversy that surrounded its release. The 2009 game Resident Evil 5 was accused of racially stereotyping the black zombies and the white protagonist. These allegations have largely been put to rest, as this was never the intention of Capcom in developing the game or selecting the setting. However, the underlying questions remain: How is Africa represented in the game? How does the figure of the zombie resonate within that representation? And why does this matter?
Explorer
1. Approches
2. Auteur.rice.s et créateur.rice.s
- Auteur.rice (2)
- Auteur.rice noir.e (2)
- Auteur.rice PANDC (1)
- Autrice (1)
4. Corpus analysé
- Afrique (3)
- Amérique centrale (1)
- Amérique du Sud (1)
- Asie (2)