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Even video games by Asian creators tend to depict primarily white characters or reference Asian stereotypes such as kung fu fighters or yakuza thugs. Games depicting the Vietnam war are particularly troubling for Asian players expected to identify with white characters. As the game industry continues to expand, its representation of Asians and Asian Americans must change.

A large-scale content analysis of characters in video games was employed to answer questions about their representations of gender, race and age in comparison to the US population. The sample included 150 games from a year across nine platforms, with the results weighted according to game sales. This innovation enabled the results to be analyzed in proportion to the games that were actually played by the public, and thus allowed the first statements able to be generalized about the content of popular video games. The results show a systematic over-representation of males, white and adults and a systematic under-representation of females, Hispanics, Native Americans, children and the elderly. Overall, the results are similar to those found in television research. The implications for identity, cognitive models, cultivation and game research are discussed.

Through close readings of contemporary made-in-Singapore films (by Jack Neo, Eric Khoo, and Royston Tan) and television programs (Singapore Idol, sitcoms, and dramas), this book analyzes the prospects of resistance in an advanced capitalist-industrial society with "global city" aspirations.

This book explores the political, economic, and cultural forces, locally and globally that have shaped the evolution of Chinese primetime television dramas, and the way that these dramas in turn have actively engaged in the major intellectual and policy debates concerning the path, steps, and speed of China’s economic and political modernization during the post-Deng Xiaoping era. It intertwines the evolution of Chinese television drama particularly with the ascendance of the Chinese New Left that favors a recentralization of state authority and an alternative path towards China’s modernization and China’s current administration’s call for building a "harmonious society." Two types of serial drama are highlighted in this regard, the politically provocative dynasty drama and the culturally ambiguous domestic drama. The book also provides cross-cultural comparisons that parallel the textual and institutional strategies of transnational Chinese language TV dramas with dramas from the three leading centers of transnational television production, the US, Brazil and Mexico in Latin America, and the Korean-led East Asia region. The comparison reveals creative connections while it also explores how the emergence of a Chinese cultural-linguistic market, together with other cultural-linguistic markets, complicates the power dynamics of global cultural flows.

While television in today's world increasingly displays a global character, national television systems are still firmly rooted in a specific locality. But in what ways does this locality actually shape the content and performance of national television? What is the significance of local cultures and local languages in these processes of mediation? And how do the local, the national, and the global intersect in discourses of and discourse on television? Taking a critical discourse analysis perspective, Watching Si Doel investigates these and related questions in the context of contemporary Indonesia. Starting from the nationwide popularity of the local television serial Si Doel Anak Sekolahan ("Educated Doel"), it examines the various ways in which the national government, Indonesian television producers, and local audiences shape, interpret, and struggle over the meaning of the phrase 'national television'. In doing so, the book explores what Indonesian television at the turn of the century sounds and looks like--and, significantly, ought to sound and look like--according to those who create and control television and those who watch and interpret it. While providing insight into the production, nature, and reception of television discourse in general, this book particularly seeks to clarify the relationship between television, language, and power in late New Order and post-Soeharto Indonesia.

An exploration of how issues of race and ethnicity play out in a digital media landscape that includes MySpace, post-9/11 politics, MMOGs, Internet music distribution, and the digital divide.

This chapter analyses a profound transformation of Bengali regional-languagecinema since the early 1980s, a transformation that fundamentally changedthe industry and one that can arguably be attributed at least partly to thecreation of a Bengali television-watching public in the same period. Itfocuses on a trend that emerged in mainstream Bengali cinema during the1980s and was sustained thereafter, and brought into prominence a newconfiguration of elements previously marginal to Bengali films. This trans-formation was to do with mainstream Bengali cinema’s increasing adaptation of what are commonly known as the ‘‘masala’’ or ‘‘formula’’ elementsof Bombay cinema such as racy dialogues, stereotypical villainous char-acters, stylized fights and song-and-dance sequences. This new genre, whichhas commonly been discredited as the Bengali film industry’s totally unim-aginative imitation of the popular Hindi-language cinema of Bombay,completely altered what had been the dominant aesthetic of Bengali cinematill about the mid-1970s. Until this point, Bengali cinema was marked by itsclose relationship with Bengali literature and a Bengali middle-class worldview, greater realism than Bombay cinema or other mainstream regionalcinemas, and naturalistic acting styles, and was radically transformed by agrowing adoption of the ‘‘formula’’ elements commonly identified withpopular Hindi cinema. Industry sources, however, indicate that this newtrend was successful in boosting the Bengali film industry, which had beenswamped by a severe economic crisis since the 1970s. The industry’s crisiswas caused by a host of factors: the most important of these was the Ben-gali middle-class audience’s shift to television as a result of an increasingly unsatisfactory film-going experience in this period. The creation of a Ben-gali television public in the early 1980s shifted audiences from the cinematheatres, thereby significantly reducing film revenues in Calcutta, until then the prime market for Bengali films.

Knopf samples a variety of Native American filmmaking genres, including documentary, short films, and full-length narrative films, providing a detailed synopsis and content analysis of several films. Since its genesis in the early 19005, film has been an effective colonizing tool, impacting Indigenous peoples around the globe.

The place of the media in an effective liberal democracy is generally seen assacrosanct. The media play an important role in the collection and dissemination of information and provide an avenue for keeping politiciansaccountable to their constituents.Mindful of the impact themedia can have onthe fortunes of a political party, and the careers of individuals within it, mostpoliticians in liberal democracies tend to tread carefully in terms of how theymanage their relationship with the media. Politicians hire public relations andmedia advisors, and seek media training in order to learn how to ‘use’ themedia to further their political aims. In the main, the approach of India’spolitical parties to media relations has become remarkably similar. However, an exception appears when we examine the relationship of theBahujan Samaj Party (BSP), and its leader Mayawati, with the media in bothits mainstream forms – print and television. Despite early attempts to engagewith the media, by the late 1990s the BSP was running election campaignswith a media strategy of almost complete disengagement. This has not led topoor electoral results for the party. In fact, the party has been in power in thenorth Indian state of Uttar Pradesh (UP) on a number of occasions: in 1995,1997 and 2002, either in coalition or as a minority government. Upon winning minority government in the 2002 election, a journalist declared that ‘Inan age of television and information technology, Mayawati is a politician whodefies all conventional standards and norms . . . [and] despises giving interviews . . . ’(Bhushan, 2002: 18). In May 2007 the BSP won the UP state election outright to take power as the first majority government that UP hasseen for 15 years. Again this election was won while largely ignoring main-stream newspapers and television, with Mayawati even taunting journalistsafter the win, ‘I know you were upset I did not meet you during the campaign but I noticed that you had already run ahead with your conclusions, so Ithought why disturb you?’ (Gopinath, 2007).

After four decades of state monopoly over television Indian viewers gottheir first taste of private television in the early 1990s. By 1998, the first of India’s private 24-hour news channels was on the airwaves and by 2007more than 300 satellite channels were broadcasting into Indian homes. Ofthese, 106 broadcast news in 14 languages and as many as 54 of these were24-hour news channels in 11 languages.1 These are conservative figures thatdo not include many foreign and local cable networks that also broadcastnews.2 Even so, the numbers are a stark illustration of how the Indian statelost control over television broadcasting despite its best efforts to the con-trary. No other country in the world has such a concentration of private news channels as India. The creation of a television public has significantimplications for democracy and this essay focuses on what 24-hour newsmeans for India. It argues that the emergence of television news networkshas greatly enhanced and strengthened deliberative Indian democracy.Commercial mass media stands at the junction of politics and the economy,enabling the entry of citizens onto the stage of politics, while simultaneouslyseeking to appropriate that energy for its own commercial benefit (Rajago-pal, 1999: 133). This is a claim that needs to be differentiated from the usual journalistic self-image of the fourth estate acting as vigilant defenders ofdemocratic ideals. That notion should not be romanticised too muchbecause news production itself is a cultural process that cannot be separatedfrom its social environment. News producers always function under certaininstitutional constraints that are endemic to the news-gathering process.Leftist and liberal scholars of the media differ in their emphasis but allagree that news production is always circumscribed by institutional filters.3News is ‘more a pawn of shared suppositions than the purveyor of selfconscious messages’ (Schudson, 1995: 15). Yet, the media are important,and while it is difficult to draw direct causal linkages, there is no doubt thatthey initiate and create a new sphere of political action.

The role of television in democratic politics has been a subject of politicalcommunication studies at least since John F. Kennedy’s performance ontelevised debates supposedly turned around his electoral fortunes and wonhim the 1960 US presidential election. In India too, the potential of themedium in political communication has mostly been analysed in the contextof how television coverage of political leaders and parties, or the lack of it,affects voting behaviour. This chapter differs in its approach. In analysing television’s role in electoral politics in the southern Indian state of Tamil Nadu, it does not look at discourses prevalent on television. Instead, itunderscores how the medium itself has become a part of political discourse,particularly during elections. It points out how television acquired centre-stage as an electoral issue in the 2006 Tamil Nadu assembly elections, evengoing to the extent of dictating poll alliances. Tamil Nadu offers an inter-esting case study to understand the interface between television and Indianpolitics not only because Tamil films and state politics have been inex-tricably intertwined for decades, but also because the two notable political parties in the state have a stake in the private satellite television business.

For any exposition of the television news medium to hold merit itbecomes imperative to glide into the past to recover its earliest antecedent –the newsreel. Newsreel presentation involved an intimate relationshipbetween its producers and events that print reporters had never faced: it wasentirely dependent on pictures that required the camera to be in positionbefore they unfolded (Montague, 1938: 49). Thus, the early producers ofnewsreels discovered that at times when there was a lack of any worthwhileor pictorial news it was possible to create it. It was also possible to ‘experiment’ with news. Newsreels in the United States, therefore, experi-mented with everything: news borrowed from newspapers, studies by collegeprofessors, animated diagrammatical representations of a volatile stockmarket, and so on. Since newsreels were exhibited before drama perfor-mances and film shows in theatres, a great degree of dramatisation andsensationalism was not deemed out of place. They too became part of theentertainment media.

This article presents the ways in which Muslims and Arabs are represented and represent themselves in video games. First, it analyses how various genres of European and American video games have constructed the Arab or Muslim Other. Within these games, it demonstrates how the diverse ethnic and religious identities of the Islamic world have been flattened out and reconstructed into a series of social typologies operating within a broader framework of terrorism and hostility. It then contrasts these broader trends in western digital representation with selected video games produced in the Arab world, whose authors have knowingly subverted and refashioned these stereotypes in two unique and quite different fashions. In conclusion, it considers the significance of western attempts to transcend simplified patterns of representation that have dominated the video game industry by offering what are known as 'serious' games.

Kara Keeling contends that cinema and cinematic processes had a profound significance for twentieth-century anticapitalist Black Liberation movements based in the United States. Drawing on Gilles Deleuze’s notion of “the cinematic”—not just as a phenomenon confined to moving-image media such as film and television but as a set of processes involved in the production and reproduction of social reality itself —Keeling describes how the cinematic structures racism, homophobia, and misogyny, and, in the process, denies viewers access to certain images and ways of knowing. She theorizes the black femme as a figure who, even when not explicitly represented within hegemonic cinematic formulations of raced and gendered subjectivities, nonetheless haunts those representations, threatening to disrupt them by making alternative social arrangements visible.

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

Today’s media are vast in both form and influence; however, few cultural studies scholars ad-dress the video gaming industry’s role in domestic maintenance and global imposition of U.S. hegemonic ideologies. In this study, video games are analyzed by cover art, content, and origin of production. Whether it is earning more “powers” in games such as Star Wars, or earning points to purchase more powerful artillery in Grand Theft Auto, capitalist ideology is reinforced in a subtle, entertaining fashion. This study shows that oppressive hegemonic representations of gender and race are not only present, but permeate the majority of top-selling video games. Finally, the study traces the origins of best-selling games, to reveal a virtual U.S. monopoly in the content of this formative medium.

This volume is divided into three parts: 'Adaptation and Local Production in East Asia', 'Formats, Clones, and Generic Variations' and 'New Television'.

"This study sketches some of the various trajectories of digital games in modern Western societies, looking at the growth and persistence of the moral panic that continues to accompany massive public interest in digital games. The book continues with a new phase of games research exemplified by systematic examination of specific aspects of digital games and gaming"--Provided by publisher.

This chapter provides a description and critical analysis of Noah’s Arc , a Logo cable television series featuring a predominantly African American gay male cast. Queer theory and quare studies are used as theoretical tools to examine the conceptions of blackness in general, as well as representations of blackness in Noah’s Arc . Thereafter this chapter turns to an analysis of the representations in this series to illustrate how Noah’s Arc not only queers and quares notions of authentic blackness but also serves to expand various notions of blackness. Finally, this chapter provides a treatment of how whiteness and heteronormativity are implicated in this recent iteration of a racialized queer visibility in popular culture.

Fusing audience research and ethnography, the book presents a compelling account of women's changing lives and identities in relation to the impact of the most popular media culture in everyday life: television. Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West. Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.