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Since its invention, television has been one of the biggest influences on American culture. Through this medium, multiple visions and disparate voices have attempted to stake a place in viewer consumption. Yet even as this programming supposedly reflects characteristics of the general American populace, television-generated images are manipulated and contradictory, predicated by the various economic, political, and cultural forces placed upon it. In Shaded Lives, Beretta Smith-Shomade sets out to dissect images of the African American woman in television from the 1980s. She calls their depiction "binaristic," or split. African American women, although an essential part of television programming today, are still presented as distorted and deviant. By closely examining the television texts of African-American women in comedy, music video, television news and talk shows (Oprah Winfrey is highlighted), Smith-Shomade shows how these voices are represented, what forces may be at work in influencing these images, and what alternate ways of viewing might be available. Smith-Shomade offers critical examples of where the sexist and racist legacy of this country collide with the cultural strength of Black women in visual and real-lived culture. As the nation's climate of heightened racial divisiveness continues to relegate the representation of Black women to depravity and display, her study is not only useful, it is critical.
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Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
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Picture this: a comedy about an overweight Black woman who lives with and takes care of a white family. Joking all the way, she cooks, cleans, helps the father of the family, and comforts the children. Then at one point, we see the father holding his gun and pointing toward the door. The Black woman enters and jumps up and down, screaming, “Massa! Massa! Massa! Please don’t shoot!” It is easy to imagine these scenes in a 1930s film about the antebellum South. But they are actually from the first episode of a 1980s sitcom.
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Why is it important that a Black woman created, wrote for, and co-produced¹ two highly-regarded television situation comedies that engaged a variety of Black women’s health issues while at the same time these issues were being reduced, simplified, or altogether ignored in mainstream American hip hop? Mara Brock Akil tacitly responded to this question when asked why four episodes of the third season of Girlfriends (2000–2008), the situation comedy she created and co-produced for UPN, addressed the HIV/AIDS crisis among Black women in America. “I have things I want to say,” explained Brock Akil, “about bridging television’s gap between
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Although the cartoon series Fat Albert and the Cosby Kids (CBS, 1972–1984) averaged only nine new episodes a year during its twelve-year run (compared to a more standard production cycle of twenty-five to sixty new episodes a year for other cartoons), the show remained a highly popular option for young viewers on late Saturday mornings. By the time of the series’ network premiere in 1972, the cartoon’s animated African American stars—Weird Harold, Dumb Donald, Fat Albert, Rudy, Mushmouth, Bucky, Russell, and Bill—were familiar and recognizable to American audiences as originating from Bill Cosby’s boyhood community of North
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Five years after Hurricane Katrina devastated New Orleans, Louisiana, life remained not normal still for many residents of the city. And while mainstream news organizations remembered the fifth anniversary of the hurricane with extensive coverage, it was the work of filmmaker Spike Lee and television program creators David Simon and Eric Overmyer that perhaps created the greatest buzz about the fifth anniversary of Katrina in 2010. Spike Lee’s first documentary, When the Levees Broke , was released in 2006. It documented what happened in New Orleans through the voices of local residents, politicians, and experts during and immediately after the storm.
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