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This project has been engaging my thoughts for nearly a decade. I was forced to actually address it while sitting in our temporary home in Ile-Ife, Nigeria, watching world satellite TV with virtually no Blacks on it. In Nigeria, I became acquainted with Paris-based Fashion TV, U.S.-based Style Network, and the Australian production McLeod’s Daughters. Outside of M-Net’s Africa Magic, a network dedicated to showing Nollywood productions primarily, television was anything but Black. This whitening of the televisual frame, even in Black Africa, made me begin to consider the dearth of knowledge circulating about Black television programming, even when abundance
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Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
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In January 1977, I, along with over ninety million other Americans, watched at least one episode of the television miniseries Roots: The Saga of an American Family. Over the eight days of the broadcast, the audience grew, and debates regarding its impact filled media outlets. In the weeks and months after the show aired, the impact was measurable as many families sought out genealogists to research family histories and college campuses saw increased interest in African American Studies. Vernon Jordan, executive director of the National Urban League, commented, “ Roots was the single most spectacular educational experience in race relations in
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Television’s synergy with the Web initially seemed inconceivable to network executives. With the rise of Internet use, newspaper and magazine articles announced the impending death of television. While that was clearly hyperbole, network executives, though often anonymously, expressed their fears that Web content would siphon off viewership and thus advertising dollars generated by television programming. Fears may have been quelled with the evidence of the success of television shows first made available streaming on network websites and then for paid download through digital servers such as iTunes.
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Four animated, brown-skinned youth are lounging on a porch step in Auckland, New Zealand, when a fierce-looking social worker and police constable approach and insist on knowing where the father of two of the boys is. As the constable raises his nightstick, one of the boys fumbles in heavily accented Māori English, “He went to the pub four days ago and hasn’t been back.” The authorities quickly cart two of the boys off as wards of the state as another performs a Māori haka, or war chant, in mock warning to the police.
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In a recent debate over the problematic characterization of Bonnie Bennett, the only Black female recurring character on the CW network series The Vampire Diaries (CW 2009), my challenger insisted that with all of the qualifiers I insisted she have, “maybe this is another hidden reason there are no minorities on television: everything becomes an issue and you just can’t win.” Indeed, the main qualifier I suggested that the series allow the character to possess—an innate sense of cultural difference—is difficult to grasp and maintain. However, I do not accept that just because race is difficult, it is
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At best, our knowledge about the lives and experiences of Black gay men is limited to a series of stereotypes, snap judgments, and ridicule. In terms of television media product, this aforementioned knowledge has been packaged mostly within the framework of comedy: a red-leather-clad Eddie Murphy talking about the most effective ways to shield his ass from the gay male gaze in the 1983 HBO stand-up performance Delirious ; Damon Wayans and David Alan Grier’s effeminate film critics Blaine Edwards and Antoine Merriweather on the 1990s television variety show In Living Color ; fashionista panel members Miss J and Andre Leon Talley
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As activists and political leaders in Brazil call for increasing rights, recognition, and redress to address the multiple forms of marginalization that Afro-Brazilians have endured, media has become an increasingly important sphere through which different constituencies mobilize to advance a project of racial equality. Among these groups enlisting available media resources was a group composed predominately of Afro-Brazilian media professionals who joined together to launch the TV da Gente (Our TV) television network, Brazil’s first television station with the mission to produce racially diverse programming directed toward a Black viewing audience.
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In the United States, daytime soap operas are often critiqued as escapist fantasies with narratives that provide leisure and pleasure for middle-class and stay-at-home mothers. The storylines typically involve forbidden sexual liaisons and business relationships, with physical and psychological behaviors that center on powerful families. One family unit usually represents “old money” while the other family represents “new money” or an upwardly mobile group with aspirations of power, status, and influence. The economic differences are usually the source of conflict between the families, around which all other social relationships develop. The temporal space expands and contracts to accommodate storylines, which
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Although discourses regarding 1980s representations of Blackness on television heavily focus on The Cosby Show, its NBC spin-off series, A Different World, depicting student life at a historically Black college, was equally groundbreaking and deserving of critical attention. Looking to transfer the appeal and audience share of The Cosby Show to A Different World, the spin-off show’s first season centered on the life of The Cosby Show’s star Denise Huxtable (Lisa Bonet) at Hillman College. A Different World’s story provides an illuminating case study of the role and power of television producers, highlighting their influence over a show’s narrative and
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