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Transnational Korean Television: Cultural Storytelling and Digital Audience provides previously absent analyses of Korean TV dramas' transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV's transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints often lack in-depth analysis and overlook the recently extended flow of Korean television beyond Asia. This book illustrates the ecology of Korean television along with the Korean Wave for the past two decades in order to showcase Korean TV dramas' international mobility and its constant expansion with the different Western television and their audiences. Korean TV dramas' mobility in crossing borders has been seen in both transnational and transcultural flows, and the book opens up the potential to observe the constant flow of Korean television content in new places, peoples, manners, and platforms around the world. Scholars of media studies, communication, cultural studies, and Asian studies will find this book especially useful.

Korea was the fifteenth country in the world to start television broadcasting when it first launched in Seoul in 1956. Since then, the structure, content and policies concerning Korean television have continuously transformed, due largely to changing contextual circumstances such as wide-ranging socio-political democratization and the rise of the neoliberal global economic system and digital technologies. Up until the 1980s, the oligopolistic structure of the two public broadcasting networks  – Korean Broadcasting System (KBS) and Munhwa Broadcasting Corporation (MBC)  – dominated the broadcasting market. However the landscape has dramatically changed since the early 1990s, with 11 newly launched commercial terrestrial broadcasting channels (including Seoul Broadcasting System (SBS) in December 1991) and 153 cable channels when the multichannel television era began (Jin 2005 : 1). A digital satellite television system called Skylife was launched in March 2002, and airs 176 channels at the time of writing. Such changes stem from the shift in the domestic political climate where liberalization and privatization were promoted in assertively practiced neoliberal reform movement in the early 1980s, as well as changes in the global cultural industry environments based largely on globalization and the development of digital technologies. This chapter explores democratization, transnationalization and digitalization, three active factors within Korean television broadcasting by analysing changes and shifts in popular music programmes.

Similar to the other countries discussed in this volume, elite dominance over mass media has been a main characteristic of Filipino history. Foreign-educated Filipino intellectuals from wealthy families founded the early periodicals that demanded reform and/or independence from Spanish colonization in the late nineteenth century (Anderson 1983 ). Today, ‘old rich’ landowning families own and operate television networks, radio stations, and newspapers not only as part of prestigious and profi table media conglomerates, but also in connection with their interests in industries as varied as oil and agriculture to insurance, shipping, and mining.

Television dramas, both serials and series, have been a long-term recruiter of large-scale national audiences for television broadcasters as they are potentially able to speak to their audience in affective and imaginative ways (Chan 2011 ; Sun and Gorfi nkel 2014). Usually it is the locally produced drama that resonates most with a national audience, the familiarity of the setting and context often carrying signifi cant implications for social and sometimes political life (Blandford et al. 2011 , Chan 2011 ). These television texts can pick up on popular strands of discourses in the public sphere and succeed in establishing a form of dialogue with audiences; in the instances examined in this chapter, this dialogue is about the formation of national identities or citizenships. There is good reason, then, for broadcasters and governments to attempt to use television drama to educate and persuade, although Sugg and Power ( 2011 : 26-7), long-term drama producers at the BBC World Service Trust, warn that for dramas to succeed in this manner, they first have to be entertaining, otherwise they are unlikely to generate an audience in the fi rst place. Audiences are not easily fooled and can sniff out the difference between being entertained and being preached at in a didactic way. This chapter deals with a period in the history of Singapore where television historical drama played a signifi cant role in creating a national past upon which the promotion of a distinctive national identity might be based. In addition to a consideration of a selection of drama series themselves, the chapter draws upon interviews where viewers are encouraged to share their memories of these dramas, and the part they played in the construction of a Singaporean identity.

The past decade has seen an explosion of lifestyle makeover television shows with audiences being urged to “renovate” everything from their homes, bodies, and children to their pets, a process that has seen the emergence of an army of lifestyle gurus on television advising us on what not to eat and what not to wear. While critical academic attention has largely focused on blockbuster reality television formats like Big Brother and Survivor, more recently a growing body of scholarship has started to focus on the “lifestyle turn” on television and the rise of the makeover format. To date much of the work on makeover television has focused on its role in the US and UK. However, in the past couple of years the lifestyle makeover show has become an increasingly global phenomenon with audiences around the world embracing everything from home renovation to plastic surgery makeover shows. This essay is concerned with examining the implications of the global dissemination of such modes of programming, associated as they are with ideologies of neoliberal individualism, self-surveillance and self-promotion, and with a strongly consumption-oriented aesthetic. It emerges out of a pilot study I have been conducting with Dr Fran Martin at the University of Melbourne as a preliminary step in a larger transnational comparative study of lifestyle programming in Asia in which we seek to examine the role of lifestyle television in both shaping and reflecting broader shifts in social and cultural identity accompanying the rise of consumer-based modes of modernity.

The chapter argues that Paul Ricouer’s hermeneutics offers a way forward in examining not only the ideological and narrative structures of television, but also particular modalities through which viewers appropriate and interpret televisual texts. To this end, the chapter shall sketch an analytic framework by bringing together Ricoeur’s hermeneutic philosophy, particularly his concepts of narrative identity and temporality, and the notion of social imaginaries developed by postcolonial theory in a productive dialogue. Ricoeur’s hermeneutics presents an understanding of the human subject in terms of an embodied subjectivity that takes us beyond singular conceptions of identity, whether in terms of the abstract Cartesian subject, or various other discourse-centred theorizations of subject. The chapter demonstrates that the notion of embodied subjectivity and social imaginaries enable a better grasp in examining the articulations of class, caste, gender, and religious identities on Indian television.

Why is the hit Singapore edition of Who Wants To Be A Millionaire? must-see TV?1. Watch it so that you can hold the ‘hottest topic’ with your friends. 2. So you can be encouraged by the courage of some contestants who are bold enough to brave national TV when apparently they have not read enough. 3. So you can judge for yourself if you are bold (and knowledgeable) enough to brave national TV for your possible 1st million. 4. So you can call the number on screen and make your 1st million. 5. Finally, watch it to see for yourself that Singaporeans are not as well read and as globalized as we all think we are.

"This book considers the changing nature of intimacy in contemporary China, providing a unique case study of romantic subjectivities in young people in the world's fastest growing economy. Since the implementation of reform in 1978, the economic and socio-cultural environment of modern China has experienced a dramatic transformation under the influence of urbanization and globalization, facilitating more individualized identity among Chinese youth. This book bridges the gap between an emergent emphasis on individualisation and the country's traditional norms and values. It focuses on young people's understandings of various forms of relationships such as cohabitation, extramarital relationships and multiple relationships, suggesting a challenge to traditional familial values and an increasingly diversified understanding of the concepts of love and romance. By examining the formation of relationships among 21st century Chinese youth, notably through the lens of popular Chinese TV dating programs, this book considers how dating and relationships mirror China's changing societal structure and examines social and cultural transformations in Chinese society."

Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children's television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China. By way of a methodological pluralism of questionnaire survey, in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning a big step forward towards further liberalization and started to form a brave new world in China ever since.

This book examines the role of 24/7 television news channels in Bangladesh. By using a multi-sited ethnography of television news media, it showcases the socio-political undercurrents of media practices and the everydayness of TV news in Bangladesh. It discusses a wide gamut of issues such as news making; localised public sphere; audience reaction and viewing culture; impact of rumours and fake news; socio-political conditions; protest mobilization; newsroom politics and perspectives from the ground. An important intervention in the subject, this book will be useful to scholars and researchers of media studies, journalism and mass communication, anthropology, cultural studies, political sociology, political science, sociology, South Asian studies, as well as television professionals, journalists, civil society activists, and those interested in the study of Bangladesh.

The years following the Cultural Revolution saw the arrival of television as part of China's effort to 'modernize' and open up to the West. Endorsed by the Deng Xiaoping regime as a 'bridge' between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China's political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members.

The Paramilitary Hero on Turkish Television: A Case Study on Valley of the Wolves explores the representation and reception of nationalism and masculinity in Turkey through an examination of the popular television serial, Valley of the Wolves which has been aired on Turkish television since 2003. This detailed examination of the show demonstrates a particular discourse of nationalism, namely the Turkish Islam synthesis embedded in a gender-specific regime in which the paramilitary hero is placed at the centre. The study draws on thirty-seven in-depth interviews with viewers of the programme from different social backgrounds. These viewers read the serial from various perspectives in the light of their gendered experiences, suggesting that the relationship between text and audience is not necessarily predetermined by the former, but is rather constructed through an interdiscursive process. The book also examines the pleasures of the “contesting” readers of Valley of the Wolves, drawing on the audience interviews, and argues that critical approaches to a particular media text do not present a barrier to audience pleasures.

"Pretty Liar" explores the rise of language and gender politics on Lebanese television to tell the untold story of the co-evolution of Lebanese television and its audiences and how the civil war of 1975-1991 affected that co-evolution. The shift in public interest in television has been widely acknowledged and interpreted within an institutional context as a victory of the neo-liberal entrepreneurship of a new, agile brand over the government inefficiency of Lebanon's national station, Télé Liban. Yet, the role of the Lebanese Civil War in reshaping national television and broadcasting in Arab media following the emergence of the Lebanese Broadcasting Company in 1985 has been unexplored. Based on empirical data and grounded in theory by Arab and global researchers, "Pretty Liar" offers textual analyses of five Lebanese fictional series, three major and several additional periodicals, and nine literary works, and provides context from unscripted interviews with television administrators, anchors, actors, and freelance contributors, print journalists, and audience members. Khazaal seeks to offer new insight into how entertainment television became a site for politics and political resistance, feminism, and the cradle for post-war Lebanon due to the shift in practices and standards of legitimacy. The history of television in Lebanon is not merely the history of technology and business, Khazaal argues, but rather the history of a people and their continuing quest for a responsive television even during times of civil unrest.

Fusing audience research and ethnography, the book presents a compelling account of women's changing lives and identities in relation to the impact of the most popular media culture in everyday life: television. Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West. Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.

While television in today's world increasingly displays a global character, national television systems are still firmly rooted in a specific locality. But in what ways does this locality actually shape the content and performance of national television? What is the significance of local cultures and local languages in these processes of mediation? And how do the local, the national, and the global intersect in discourses of and discourse on television? Taking a critical discourse analysis perspective, Watching Si Doel investigates these and related questions in the context of contemporary Indonesia. Starting from the nationwide popularity of the local television serial Si Doel Anak Sekolahan ("Educated Doel"), it examines the various ways in which the national government, Indonesian television producers, and local audiences shape, interpret, and struggle over the meaning of the phrase 'national television'. In doing so, the book explores what Indonesian television at the turn of the century sounds and looks like--and, significantly, ought to sound and look like--according to those who create and control television and those who watch and interpret it. While providing insight into the production, nature, and reception of television discourse in general, this book particularly seeks to clarify the relationship between television, language, and power in late New Order and post-Soeharto Indonesia.

This chapter explores the social and cultural factors that have contributed to the success of Turkish programs in the Arab world. Following the cancelation of Turkish serials on the Arab world’s largest networks in Saudi Arabia and the United Arab Emirates, this chapter will explore how dedicated Arab fans are continuing to watch Turkish shows via alternative platforms after having seen them become such a large part of their daily lives and a permanent fixture on their screens in recent years. By using the Gulf State of Qatar as a departure point, it will examine why Turkish content resonates so closely with female Arab audiences, while also determining their viewing motivations and how Turkish serials have managed to fill a void among its viewers that Arab media has failed to satisfy. At the same time, this chapter will discuss why Turkish dramas have been widely perceived as a women’s genre despite being prime-time serials in Turkey.

Satellite television has not only provided migrant communities with stronger ties to their home countries but also enabled second-generation migrants in particular to know more about their country of origin beyond their family ties. The aim of this chapter is to explore the ways in which Turkish television contributes towards the making of the transnational identity of the “twice minority” group of Alevi Kurds through what I call mediatised culturalisation. Drawing on 17 in-depth interviews that I conducted with the second-generation members of the Alevi Kurdish community in London in 2016, I explore the role of Turkish television in contesting the boundaries of transnational social imaginaries of the second-generation viewers.

This chapter examines the social transformation of the television audience of rural Turkey. Villages near a metropolitan area, which were subject to an administrative decision to be relocated, were the focus of my fieldwork 30 years ago. Several visits between 1987 and 2019 to the same location, which is inhabited by television viewers and non-viewers alike, yielded an insightful mapping of engagement with popular culture via television at the periphery in Turkey from a historical perspective. While rural inhabitants are busy with daily labor in the countryside and are not keen on watching television, they are nonetheless aware of and connected to new, nationwide cultural trends and social changes. By reflexively discussing these experiences in ethnographic fieldwork on television habits and reception in rural Turkey over a 30-year span, I avoid the traps of modern-traditional and urban-rural binaries, allowing for an exploration of the role of television in mediating social change in the rural context and thus an analysis of the various complex layers and processes of mediatization among rural audiences.

La production de fictions sérielles turques est en constant développement. Ces fictions ont un très grand succès au niveau local (Tanriöver, 2011 ; Öztürkmen, 2018), avant d’être exportées au-delà des frontières turques depuis les années 2000, d’abord dans des pays sous l’influence culturelle de l’ancien Empire ottoman (à savoir les Balkans et le Moyen-Orient, puis au-delà (en Amérique latine, en Chine, au Pakistan, en Inde, au Bangladesh, etc.), faisant de la Turquie un leader mondial en matière de production et d’exportation. La Grèce est devenue un grand consommateur de fictions sérielles turques et les forts taux d’audience que ces dernières y réalisent ont conduit certains chercheurs à débattre du soft power turc. Plus précisément, en se basant sur les activités des fans des feuilletons en question (comme le tourisme en direction de la Turquie), certains ont soutenu que le visionnage des feuilletons turcs entraîne une amélioration des relations gréco-turques (Paris, 2013). En parallèle, de nombreux articles journalistiques, aussi bien en Grèce que dans d’autres pays, analysent le succès de ces feuilletons auprès du public grec comme une réussite diplomatique du gouvernement turc (Moore, 2013 ; Dimitrakopoulos, 2020).

This chapter discusses how Chinese television has been refashioned by the digital entertainment industry, and contends that new genres, identities, and representations have emerged in recognition of youths as the most valuable and desirable category of audience. It does so by way of three case studies. The first illustrates the symbiotic relationship between online literature and television drama production, and how the former contributes to the fantastical turn of Chinese television. The second seeks to understand the emergence of new cultural figures of “supreme heroine” and “sweet males” in the context of the rise of female fandom in contemporary Chinese popular culture. The third reveals how traditional television content, or in this case a political drama, may be recreated by online distributors and influencers so as to be aligned with the habits, attitudes, and preferences of the younger audiences. The chapter concludes that to understand contemporary Chinese television culture, the Internet and social media must become an integral component of inquiry because of their powerful remediating role in the public communication of any cultural text.