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For any exposition of the television news medium to hold merit itbecomes imperative to glide into the past to recover its earliest antecedent –the newsreel. Newsreel presentation involved an intimate relationshipbetween its producers and events that print reporters had never faced: it wasentirely dependent on pictures that required the camera to be in positionbefore they unfolded (Montague, 1938: 49). Thus, the early producers ofnewsreels discovered that at times when there was a lack of any worthwhileor pictorial news it was possible to create it. It was also possible to ‘experiment’ with news. Newsreels in the United States, therefore, experi-mented with everything: news borrowed from newspapers, studies by collegeprofessors, animated diagrammatical representations of a volatile stockmarket, and so on. Since newsreels were exhibited before drama perfor-mances and film shows in theatres, a great degree of dramatisation andsensationalism was not deemed out of place. They too became part of theentertainment media.
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The role of television in democratic politics has been a subject of politicalcommunication studies at least since John F. Kennedy’s performance ontelevised debates supposedly turned around his electoral fortunes and wonhim the 1960 US presidential election. In India too, the potential of themedium in political communication has mostly been analysed in the contextof how television coverage of political leaders and parties, or the lack of it,affects voting behaviour. This chapter differs in its approach. In analysing television’s role in electoral politics in the southern Indian state of Tamil Nadu, it does not look at discourses prevalent on television. Instead, itunderscores how the medium itself has become a part of political discourse,particularly during elections. It points out how television acquired centre-stage as an electoral issue in the 2006 Tamil Nadu assembly elections, evengoing to the extent of dictating poll alliances. Tamil Nadu offers an inter-esting case study to understand the interface between television and Indianpolitics not only because Tamil films and state politics have been inex-tricably intertwined for decades, but also because the two notable political parties in the state have a stake in the private satellite television business.
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This chapter analyses a profound transformation of Bengali regional-languagecinema since the early 1980s, a transformation that fundamentally changedthe industry and one that can arguably be attributed at least partly to thecreation of a Bengali television-watching public in the same period. Itfocuses on a trend that emerged in mainstream Bengali cinema during the1980s and was sustained thereafter, and brought into prominence a newconfiguration of elements previously marginal to Bengali films. This trans-formation was to do with mainstream Bengali cinema’s increasing adaptation of what are commonly known as the ‘‘masala’’ or ‘‘formula’’ elementsof Bombay cinema such as racy dialogues, stereotypical villainous char-acters, stylized fights and song-and-dance sequences. This new genre, whichhas commonly been discredited as the Bengali film industry’s totally unim-aginative imitation of the popular Hindi-language cinema of Bombay,completely altered what had been the dominant aesthetic of Bengali cinematill about the mid-1970s. Until this point, Bengali cinema was marked by itsclose relationship with Bengali literature and a Bengali middle-class worldview, greater realism than Bombay cinema or other mainstream regionalcinemas, and naturalistic acting styles, and was radically transformed by agrowing adoption of the ‘‘formula’’ elements commonly identified withpopular Hindi cinema. Industry sources, however, indicate that this newtrend was successful in boosting the Bengali film industry, which had beenswamped by a severe economic crisis since the 1970s. The industry’s crisiswas caused by a host of factors: the most important of these was the Ben-gali middle-class audience’s shift to television as a result of an increasingly unsatisfactory film-going experience in this period. The creation of a Ben-gali television public in the early 1980s shifted audiences from the cinematheatres, thereby significantly reducing film revenues in Calcutta, until then the prime market for Bengali films.
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