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  • The worldwide success of the Idol format may not require any explanation. We live under the ubiquitous sign of globalization; and hence it should come as no surprise that mass media— which together constitute an ecumenical vehicle of culture with an insatiable appetite for profit— would generate forms (or formats) of art that travel with ease and are translatable into every context. The reception of these formats is, at one level, as unproblematic as its dissemination. To be global (and who isn’t?) is to be eagerly accepting of certain languages, technologies, discourses and styles. The craze surrounding competitive singing can then be explained as one more instance of borders proving permeable to the formulas of international popular culture. It is my argument that in order to understand the unique valence and significance of global formats, we need to go beyond issues of production, distribution and reception, and focus instead on the phenomena that arise from their instantiation . This is so because implementing a format in a specific context has consequences that are neither written into the “program” nor purely derivable from local conditions. Let me provide an illustration. The call-in talk show has recently become a staple on Indian television. The format and content of these shows would be familiar to most Western viewers— a regular host, one or more “experts” discussing politics and culture, and a final segment devoted to phone calls from the public.

  • This chapter critically evaluates changing definitions of ‘public’ in Indian television in relation to discourses of globalization and media privatization. It examines the debate over the nationalist agenda of public broadcasting in India in relation to the demands for alternative models of broadcasting, and the rise of private commercial satellite channels since the 1990s. It also discusses how representations of traditionally private desires of sexuality and intimacy in soap operas, reality TV shows and music television are redefining the public in India. It outlines the ways in which private desire is made visible — and thus made public — through the convergence of the television screen, the cinematic screen, the computer screen, and the mobile screen. It argues that binaries of ‘public’ versus ‘private’ force us into either/or debates even though such category systems are always-already hybrid in postcolonial societies such as India.

Dernière mise à jour depuis la base de données : 20/07/2025 13:00 (EDT)

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