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This chapter wants to argue two things: the first part suggests that reality television in Africa – specifically the series Big Brother Africa, which completed its third season in November 2008 – has had profound impacts for identity politics, gender politics, and the politics of class on the continent. In fact, these are the issues most commonly illuminated by reality television and I wrote about these in a previously published article. The second part of the chapter moves into less explored territory. In that previous article, I briefly discussed how specifically Big Brother Africa can illuminate the workings of globalization in Africa and, in particular, South Africa’s hegemonic role in that process. Here, I expand on my earlier argument by exploring that hegemony in the context of the growing Chinese presence in Africa. All economic and political indicators suggest that China’s growing investment in mining and infrastructure and its political clout relative to South Africa mean that it is destined to assume a place of prominence on the continent. But here I want to argue that if we want to understand how globalization plays out in Africa, we need to look beyond China’s military and economic expansion. For me, Big Brother Africa can help us make sense of these dynamic processes. South Africa has consistently remained the highest-ranking country in Africain terms of its “global competitiveness” as measured by the World Economic Forum. South Africa dominates regional markets in Southern Africa as well as remaining competitive in the rest of the continent against business rivals from United States and Europe. As it was under Apartheid, there is a close symbiosis between the continental aspirations and interests of the postapartheid state and that of South African business. The advent of democracy in 1994 has opened up African markets for South African business on an unprecedented scale. The South African state is very active on the African continent and keen to develop a leading role for itself. In fact, successive United States governments have viewed South Africa as a continental leader. For example, former President George W. Bush referred to former South African President Thabo Mbeki as his “point man in Africa.”4The South African government underwrites and actively promotes SouthAfrican business’s continental schemes through its “Proudly South African” campaign coordinated through an International Marketing Council situated in the Office of (the country’s) President since 2002, which links state nationalism with consumption. Separately a statutory Industrial Development Corporation (established in 1940) underwrites the business expansion of South African capital.

This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

This book proposes contemporary decolonization as an approach to developing cultural economies in the Global South. This book represents the first critical examination and comparison of cultural and creative industries (CCI) and economy concepts in the Caribbean and Africa.

This chapter makes an empirical contribution to challenges the developing economies, often referred to as the global south, face when it comes to digital migration. This challenge has citizens of what were previously regarded as ‘third world countries’ having to rely on predominantly state and to a limited extent, public broadcast media for current news and information. This contribution, in making a seminal contribution on digitisation in Zimbabwe, demonstrates the challenges the country faces as to allow citizens access to more diversity and not just plurality. Conceptually, digitisation is defined as the conversion of analogue content and production processes into digital format (Manzuch 2009). Seabright and Weeds (2007, 1) observe that digitisation has to do with ‘replacing analogue signals with digital format economises on processing, storage and transmission capacity, reducing costs and expanding capabilities’. Seabright and Weeds (2007) submit that moving from analogue to a digital space brings changes in digital recording and production techniques, digital compression in transmission, proliferation in transmission platforms (terrestrial, cable, satellite and broadband); digital set-top boxes and encryption technologies; and digital personal video recorders. These interventions contribute to lowering of costs, improving of picture quality and improving speed in news gathering and dissemination (Koss et al. 2013). Other than the financial and technical imperatives that come with digitisation, the transition comes with certain cultural and political implications (Gripsrud 2009).

The year 2015 was set by the International Telecommunication Union (ITU) for most of its member states globally to switch from analogue to digital terrestrial broadcasting. Digital television broadcasting is generally implied as transmission of broadcast content signals in the form of binary data, specifically 0 s and 1 s. Digitisation of television merges broadcasting, computing and telecommunications to transform both the way television content is made and consumers interact with content (Chalaby and Segell 1999). Referring to digital content, Flew (2004) suggested that digitisation of media and communication content grows “informatisation” of society.

The transition to digital television referred to as the Digital Switchover (DSO) process or Digital Migration is an agreement of member countries of the International Telecommunications Union (ITU) at the Geneva Conference in 2006. The agreement requires changes to national spectrum allocation and redefines national participation in the global digital television and mobile telephony market. While the decision of most African states to embark on the digital migration programme remains independent, the policies and approach to the implementation were influenced by two dominant economic orthodoxies, the neoliberal free market (Becchio and Leghissa 2016; Johnson 2011; Overbeek and Apeldoorn 2012; Peters 2011) which promotes a media environment mainly driven by market imperatives and the Chinese State capitalism (Bremmer 2008; Gu et al. 2016; Lyons 2007; Szamosszegi and Kyle 2011; Xing and Shaw 2013) which is the economic ideology that drives the interventions of the Chinese government in the region’s digital migration.

The internet has impacted on how media organisations do journalism. Many media organisations both print and broadcast now have an online presence to reach out to fragmented audiences that have migrated to online platforms. Television stations have increasingly embraced the use of digital (online) media to gain better access to their audiences in terms of content distribution and audience engagement. The rise of social media platforms such as Facebook, Twitter, YouTube and Instagram have given journalists and media organisations the ability to reach their audiences immediately, with the added benefit of audience responses which come almost immediately. The use of new digital media has created platforms for news stations to share digital clips of news items or excerpts of news programmes to keep the audiences informed or enticed by the highlights.

The purpose of this chapter is to examine how the digitization of television has impacted the architecture of television content generation, dissemination consumption in Kenya. Its key motivation is to answer two main questions: How has the digitization shift in Kenya’s television impacted the trends in production, dissemination, reception and consumption of television content; what is the effect of digitization on viewer satisfaction; and how has this shift transformed the role of television medium in the country? The chapter, therefore, answers these questions focusing on the television channels under study, namely, Citizen TV, Kenya Broadcasting Corporation (KBC) and Nation TV (NTV).

There has been a hype regarding the benefits of digital migration, which refers to switchover from analogue to digital broadcasting. Commonly referred to as digital migration, the switchover emanates from a decision made at the International Telecommunications Union (ITU) in 2006 to release a valuable spectrum, which can be used for other services. Other benefits of digital TV include good sound and picture quality and availability of more channels giving viewers more choice. It has also been said that digital broadcasting will save the broadcasting stations’ cost, as transmitting content via digital platforms is less costly than transmitting via the analogue platform (Muthomi 2012). This implies that media houses can capitalise on this migration as a competitive advantage. Countries across the world have been undergoing this necessary switchover from analogue to digital platforms, with varying degree of success. While the merits of digital television are clear, it is not clear how this digitisation will realistically help in bridging habitual inequalities in developing countries.

Audiovisual news media are compelling texts to study when it comes to how mass media shapes an audience’s perspective of the world (White 1998). This is due to the pivotal role these forms of media play in creating an informed citizenry as mediums that transmit information from news creators and news sources to the public as a mass audience (McQuail 1987). Even more significant than this is the function of audiovisual news media as constructors of reality and ideology because of their pervasiveness in society (McLuhan and Fiore 1967; Hughes 1942). The advent of digital media has been touted as a means of diluting the influence of traditional mass media formats, such as television, with digital news media being forecast to take audiences away from these traditional media platforms (Lotz 2014).

This chapter explores the extent to which Zimbabwe’s single public service television station (as of 2019), ZBC, employed hate language on its online news broadcasts during the 2008 presidential rerun election. Anchored on discourse theory and utilising discourse analysis, this chapter explores hate discourses on Zimbabwe’s online television news during the 2008 election. It seeks to answer the question: To what extent did the Zimbabwe Broadcasting Corporation Television (ZBC TV) online news rhetoric constitute hate discourses?

Colonisation bequeathed classical education, among others, to the African continent. The post-colonial utility, function and status of such a knowledge system have been questioned and resisted, and African knowledgebased institutions are making efforts to decolonise such systems. The decolonial project has also impacted popular culture in the sense that African identity and self-presentation are being interrogated using various methods. Adaptations and productions of classical myths are implicated in this discourse. Implicated adaptations serve as platforms for allegorical cross-cultural conversation on shared experiences of a people group, perhaps of an earlier generation with the assumption of partial or absolute continuities. Continuity discourse is problematic when two cultures are implicated, particularly, when one is a colonial culture and the other colonised. The unity of discourse is either affirmed, violated or reconstituted.

The term digital “disruption” conjures up negative connotations, with implications of disturbance, interference or interruption. Certainly, virtually every aspect of life has been affected by digitisation, but it has been pointed out that it is detrimental “only for those who chose to ignore it or try to fight it” (“Digital Disruption: What Is It?” 2016, para 2). One case in point is the American company Kodak. Where it once dominated the film and camera market for most of the twentieth century, the company recently filed for bankruptcy. Kodak’s mistake was continually opposing the digitisation of the industry and failing to read the writing on the wall (“Digital Disruption: What Is It?” 2016). Digitisation is as much a reality of life in the newsroom as it is in the boardroom.

Until recently, the South African television industry was dominated by the South African Broadcasting Corporation (SABC), etv, and Multichoice. The SABC and etv are free to air while Multichoice provides a satellite subscription service through its DSTV bouquet. This status quo was broken with the emergence of subscription video on demand (SVOD). While Multichoice launched its SVOD service, Showmax, in 2015, greater disruption happened in January 2016 when the current most successful global company in SVOD, Netflix, simultaneously launched in 130 countries including South Africa. The coming of Netflix to South Africa was reportedly greeted by excitement as viewers embraced choice of access to premium television entertainment. Considering that prior to this development, Multichoice had had a near monopoly in provision of premium television content through its DSTV and Showmax, the reported excitement came as no surprise.

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

Since its invention, television has been one of the biggest influences on American culture. Through this medium, multiple visions and disparate voices have attempted to stake a place in viewer consumption. Yet even as this programming supposedly reflects characteristics of the general American populace, television-generated images are manipulated and contradictory, predicated by the various economic, political, and cultural forces placed upon it. In Shaded Lives, Beretta Smith-Shomade sets out to dissect images of the African American woman in television from the 1980s. She calls their depiction "binaristic," or split. African American women, although an essential part of television programming today, are still presented as distorted and deviant. By closely examining the television texts of African-American women in comedy, music video, television news and talk shows (Oprah Winfrey is highlighted), Smith-Shomade shows how these voices are represented, what forces may be at work in influencing these images, and what alternate ways of viewing might be available. Smith-Shomade offers critical examples of where the sexist and racist legacy of this country collide with the cultural strength of Black women in visual and real-lived culture. As the nation's climate of heightened racial divisiveness continues to relegate the representation of Black women to depravity and display, her study is not only useful, it is critical.

Violent television programs are highly preferred by children. They stimulate their emotions and increase curiosity about violence-related issues. This means that watching violent television programs has an impact upon their way of perceiving the world around them and acting in response to it. This study investigated the impacts of watching violent television programs on secondary school children in Tanzania. The specific objectives were: to examine children's accessibility to the TV, ascertain the types of violent TV programs and the time children spend watching them, determine the ways in which watching violent TV programs affects their academic performance, find out the impact of watching violent TV programs on their discipline, and examine the role of parents in addressing the impacts of watching violent TV programs upon their children. Results indicate that most secondary school children watch violent TV programs at home in the sitting rooms. They spend an average of three hours per day on weekdays, and seven-and-half hours on weekends, watching movies, music, drama, and informational programs that were identified as the most violent ones. Obviously, spending lots of time watching violent TV programs decreases children's academic performance and discipline. This book is important because it discusses the parents' role in discouraging and limiting children from watching violent TV programs, and choosing appropriate TV programs for them.

An old adage prescribed that “art imitates life.” If one believes this to be true, then it is plausible that entertainment is a source from which information about everyday life can be gleaned? Can U.S. television shows provide a looking glass into how Americans perform certain aspects of their lives? For a “real” look into how careers are performed, I have examined content from a reality television show which bears a title that implies something about the cast— the Bravo Network’s Real Housewives of Atlanta series. This show was chosen for two reasons. First, The Real Housewives of Atlanta is the most popular show among the “Housewives” franchise. Thus with each airing of the show, those who watch have the opportunity to learn more about the career aspirations, roles, and behaviors, of the cast members. Second, this is the only show within The Real Housewives franchise that features a primarily black cast. As such, the question emerges— can this show provide insight into the way black women construct their career roles? Another goal of this study is to determine how cast members construct notions of housewifery. Hence, throughout this chapter, readers will see that these women are not the typical “housewives,” rather they have reinvented what it means to be a housewife in the modern age.

Within Spoken Soul, better known as Ebonics, the term down can be used as an adjective to describe a person that willingly yields a tremendous amount of support to another person. The “Down Ass Bitch” (DAB) is a controlling image of the black woman that calls for her unwavering support of the black man, even when it is pernicious to her best interest. In fact, we can see this in the black community on many levels: (1) from black women faithfully waiting years for men to be released from prison; (2) hiding domestic abuse or rape at the hands of black men for the sake of protecting the race; or (3) sexually exploiting our bodies for the financial benefit of black men. However, what is most interesting about this particular stereotype of the black woman being “down” for her man is that this is not an expectation that is asked of the black man. It is this author’s contention that the “Down Ass Bitch” is obsequious to the powers of black men— though she is portrayed as being strong, aggressive, and assertive. Essentially, the “Down Ass Bitch,” a highly celebrated image in the black community, is the black version of the submissive white woman, the Eurocentric construction of the idealized womanhood. Various controlling images of black womanhood— such as the mammy, the jezebel, and the welfare queen— served as justifications for the oppression of black women and have been discussed significantly by scholars.

In recent years, scripted television has been joined by a more “realistic” look into peoples’ lives— reality television. Reality television claims to give viewers an unmediated glimpse into how real people live. The “realness” of reality television invokes controversy by providing a voyeuristic and potentially exploitive look into people’s lives. As the genre has matured, shows that offer insight into communities that are systemically underrepresented have become common. Indicative of this trend are shows that depict the lives of African Americans and opportunistically exploit representations of black culture for drama, ratings, and profit. One network that has taken considerable advantage of this is VH1— first, with the success of Flavor of Love and its spinoffs, then more recently with shows such as Basketball Wives and Love and Hip Hop. In fact, the excessive amount of fighting among Black women on Basketball Wives led to a boycott of the show, which prompted creator Shaunie O’Neal to promise less violence in its next season. Akin to Basketball Wives , Love and Hip Hop Atlanta exemplifies the trend of exploiting black culture. As members of the black community, we find ourselves both intrigued and troubled by the implications of the show. Capturing the essence of our paradoxical interpretation of Love and Hip Hop Atlanta — as one of many reality television shows that simultaneously reproduces and challenges negative stereotypes about blackness— are contradictory headlines such as “The 21 Most Ratchet Women of Black Reality TV,” “How Reality TV has Changed our Daughters,” and “Wealthy Reality Stars Humanize Black Women.”