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  • This chapter argues that media and communication studies lie at the centre of Euro-American modernity. There is no doubt that the interdiscipline is the bastion of the coloniality of knowledge and its decolonization is way overdue given the indispensability of communication in the political, cultural, and epistemic liberation in the Global South. As a field as well as a social process, ‘mass communication was instrumental in the twentieth century crusade of modernity where it remained a key element in the unfolding of the future’ (Hardt in Myths for the Masses: An Essay on Mass Communication. Blackwell, London, p. 3, 2004). Decoloniality arises as a necessary moral and epistemic project to develop a nuanced praxis of decolonization agenda in the interdiscipline. Decolonization must decentre Eurocentrism and imperial theories and deprovincialize the marginalized alternate epistemologies in media and communication studies. The aim of decolonial turn is not to reproduce a new Hegelian hierarchies or new knowledge power structures in the field, but to give birth to a truly multicultural critical media theory that emerges from intercultural and trans-epistemic dialogue between the geographic Northern and Southern epistemologies.

  • This book develops a nuanced decolonial critique that calls for the decolonization of media and communication studies in Africa and the Global South. Last Moyo argues that the academic project in African Media Studies and other non-Western regions continues to be shaped by Western modernity’s histories of imperialism, colonialism, and the ideologies of Eurocentrism and neoliberalism. While Africa and the Global South dismantled the physical empire of colonialism after independence, the metaphysical empire of epistemic and academic colonialism is still intact and entrenched in the postcolonial university’s academic programmes like media and communication studies. To address these problems, Moyo argues for the development of a Southern theory that is not only premised on the decolonization imperative, but also informed by the cultures, geographies, and histories of the Global South. The author recasts media studies within a radical cultural and epistemic turn that locates future projects of theory building within a decolonial multiculturalism that is informed by trans-cultural and trans- epistemic dialogue between Southern and Northern epistemologies.

Dernière mise à jour depuis la base de données : 19/07/2025 05:00 (EDT)