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"This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episodes, melodrama influence, and influence of the audience on future writing - to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience's power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas"-- Provided by publisher.
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During 2019, various situations once again showed the deep crisis in the country. Audiovisual production continued, albeit with figures that account for a declining industry. Four productions were released: a first was made by the state channel (TVe), a second by a local independent producer (Oduver Cubillán and BGcreativos), the third was produced by the private channel (RCTV) and broadcast by the subscription channel IVC Networks, and the fourth was also produced by RCTV. While the first two productions did not exceed the 35-episode figure, the third and fourth had 73 episodes. On March 7, there was the biggest blackout in the country’s history. For more than a week, 95% of the territory was paralyzed by a lack of electricity. The action was classified by the government as an electric sabotage. The darkness that covered the country also subsumed serial fiction.
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Serial fiction released in Argentina in 2019 continues to fall. Only one telenovela had more than 200 chapters. To a lesser extent than the previous year, the supply of serialized fiction incorporated themes from the social agenda, especially feminist struggles and the visibility of sexual dissidence. The channels found in the co-produc- tion and in the production for platforms one of the ways in which fic- tion survives. Some of these programs are now on the open television screen. New fiction releases from Ibero-America are also falling.
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This year, the Ibero-American Observatory of Television Fic- tion (Obitel) has dedicated special attention to the persistence of melodrama on screens in times of streaming and the proliferation of deprogrammed and multiscreen consumption. Obitel is made up of 12 countries that monitor the production and distribution of televi- sion fiction. For this yearbook, however, it was not possible to count on the participation of Ecuador, since it did not achieve the neces- sary conditions to work with the common methodology required. Chile, for its part, participated by providing data in order not to in- terrupt the historical series, but the analytical chapter corresponding to that country is not included either.
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The country’s political crisis led to the confrontation between the Peruvian Congress and President Martín Vizcarra on irreconcil- able limits. After a second denial of confidence, Vizcarra made use of his constitutional prerogatives and dissolved Congress at the end of September 2019. The majority of the mass media step in line with the different positions of the Executive or the opposition, giv- ing much more attention to the political situation, thus modifying the TV programing. In this scenario, the Enfoca group – owner of Latina station – has continued looking for potential buyers, but without success yet. The conglomerate – with interest in financial, health and productive sectors – does not feel that the investment made in acquiring all the station’s shares seven years ago yielded the expected results. Meanwhile, Willax – a small locally held station acquired by the Wong group in 2015 with promises of a large investment – has become a stronghold of opposition to the government of Vizcarra and the largest broadcaster of Korean fictions. In February 2020, they an- nounced that a commercial partnership had been signed with South Korean company CJ ENM, a production company of several Korean dramas and the award-winning film Parasite, but without indicating what this company could mean for audiovisual production in Peru.
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The year 2019 in Colombia was characterized by the presence of a series of social and cultural phenomena of high impact on the population, such as the National Strike on November 21, when dif- ferent sectors expressed their disagreement with the country’s poli- cies and the reforms that were being proposed for the new year. This situation led to a leading presence of the news on the small screen and, at the same time, an interesting reflection of national identity, the needs of various Colombian social groups and the cul- tural matrices of the nation. In this hectic context and in accordance with a certain global climate of crisis in democratic and government systems, a highly interesting television phenomenon emerges: the highly successful reappearance of the programs that marked differ- ent generations of compatriots and that, as in the past, once again led families to discuss episodes and situations presented under the classical structure of melodrama.
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A look at the screens of Uruguay’s open television in prime time will give the viewer a very reduced offer: after a television newscast that exceeds two hours long, there are only contest pro- grams, national or imported ones. It is possible that in the afternoon and at night the viewer finds a telenovela, almost always Turkish one. This is a very different panorama from the Uruguayan televi- sion history. Ibero-American fiction is in decline on open television, while its offer on VoD expands. In this chapter we will try to consider the various aspects of this landscape. Melodrama is on both options, open television and streaming, on a broad thematic spectrum, even in productions that are not usually classified as such. In the absence of national fiction in the period, at the end of the chapter we will study the melodrama in prison fiction, particularly in the case of El Marginal.
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In 2019, the World Wide Web (www) celebrated its 30th anni- versary, However, the internet had not yet asserted itself as a right in the “network society” (Castells, 2009), and its balance points to the expansion of both opportunities and threats. Another fact that deserves to be highlighted in the year was the drop in the rating as a global phenomenon that challenges the television industry. It means change of habits and search for new business models. The integration of platforms and the generation of quality content appear as pillars of thetransformation of audiovisual worldwide. And the changes are manifested with a certain degree of diversity, according to the economic and cultural characteristics of each society, with disruptive processes.
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This chapter examines the structural changes that can be identified in Ibero-American television in the first 15 years of the 21st century. Taking as a reference the main TV markets in the region (Mexico, Brazil, Argentina and Spain) and their peculiar historical developments, a brief introduction and overview describes their characteristics, potentials and limitations, underlining their strengths, weaknesses and challenges. The analysis, framed in the globalizing phase that cultural products and services are undergoing jointly with their increased digitization, suggests two fundamental drivers of change, summarized in the notions of concentration and convergence. To conclude, policies and recommendations for action are explored, with a view to promote and protect audiovisual diversity.
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This book analyzes the relationship between media power and democratization in transitional societies based on a case study about TV Globo, Brazil's largest media group.
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