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The changing relationship between cricket and satellite television in thecontext of the Indian sub-continent has been a subject of considerablescholarly inquiry. That one nourishes the other is well known. However,what is relatively little known is the degree to which this interdependence hasgrown in recent times. So much so that cricket tournaments, or ratherdesignated TV tournaments, are being planned with alacrity by the Board ofControl for Cricket in India (BCCI). Television rights for these overseastournaments/matches spread over the next 4 years had initially generated $219.5 million for the BCCI.1 On the other hand, satellite channels too havestarted planning cricket programming around these tournaments, program-ming expected to generate millions in advertising revenue.2 While theorganization of such big-money events well encapsulates the symbiotic rela-tionship between cricket and satellite television within a burgeoning Indianeconomy, other local/regional dimensions of this relationship are often noless fascinating. Tele-visual hype generated on the occasion of a regionalcricket body election in July 2006 in West Bengal, especially by the multiple 24-hour Bengali news channels, drew attention to the local variant of thestory involving big-money television and even bigger-money sport. Thischapter, on the basis of two distinct case studies – the implications of the tri-nation 1-day series played in Malaysia in September 2006 involving Aus-tralia, West Indies and India, and Television coverage of the Cricket Asso-ciation of Bengal Elections in July 2006 – will comment on the complex andever-changing relationship between cricket and television in India. At thesame time it will attempt to question the rationale behind this growing interdependence and probe what this means for the Indian nation at large.

This volume is divided into three parts: 'Adaptation and Local Production in East Asia', 'Formats, Clones, and Generic Variations' and 'New Television'.

This paper is based on ongoing research into the gendered use of mobile convergent media in the Asia-Pacific region. In particular, what role does the cute have and how does it correlate with types of consumption? As a region, the Asia-Pacific is marked by diverse penetration rates, subject to local cultural and socio-economic nuances. Two defining locations - Seoul (South Korea) and Tokyo (Japan) - are seen as both mobile centres and gaming centres which the world looks towards as examples of the future-in-the-present. Unlike Japan, which pioneered the keitai (mobile) IT revolution with devices such as i-mode, South Korea has become a centre for mobile DMB (Digital Multimedia Broadband) with the successful implementation of TV mobile phones (TU mobile) in 2005. One of the key features of mobile media technologies is the attempt by the industry to find the next killer application . One such application is the possibility of online multiplayer games accessed through mobile (broadband) telephonic devices such as MMO golf RPG Shot Online (a golf game for mobile phones). Amongst this frenzy of trend spotting and stargazing, Seoul as a mobile broadband and gaming centre provides a curious case study for the social and cultural intricacies informing the rise of gaming as an everyday practice for many Koreans.This article begins by outlining the game play and technoculture particular to South Korea and then explores the phenomenon of Kart Rider in South Korean gaming cultures - and its perception/ reception outside Korea - to sketch some of the issues at stake in playing it cute (particularly in the form of cute avatars), consuming Korea and the endurance of co-present communities. In particular, it contemplates the implications of current emerging online mobile gaming genres such as so-called female games such as the cute' Kart Rider in order to think about changing modes of game play and attendant social spaces.

This volume presents a series of papers concerned with the interrelations between the postmodern and the present state of art and design education. Spanning a range of thematic concerns, the book reflects upon existing practice and articulates revolutionary prospects potentially viable through a shift in educative thinking.

Questions about the meanings of racialized representations must be included as part of developing an ethical game design practice. This paper examines the various ways in which race and racial contexts are represented in a selected range of commercially available e-games, namely war, sports and action-adventure games. The analysis focuses on the use of racial slurs and the contingencies of historical re-representation in war games; the limited representation of black masculinity in sports games and the romanticization of ‘ghetto play’ in urban street games; and the pathologization and fetishization of race in ‘crime sim’ action-adventure games such as True Crime: Streets of LA. This paper argues for, firstly, a continuous critical engagement with these dominant representations in all their evolving forms; secondly, the necessary inclusion of reflexive precepts in e-games development contexts; and thirdly, the importance of advocating for more diverse and equitable racialized representations in commercial e-games.

Unlike smaller nation-states in this study the People’s Republic of China has never really countenanced a scarcity of domestic television content. Supply has been constant, indicating both the importance and the sheer size of the sector. The nationalized broadcast media has for several decades churned out cheaply produced films, documentaries, dramas, and news programmes. During the last two decades of the twentieth century, however, audience demand for domestic content began to wane as more as more international programmes found their way into schedules, particularly in southern China. China’s accession to the World Trade Organization in December 2001 seemed to herald soul-searching among its media mandarins. What would happen? Would China be inundated by foreign content (the worst case scenario) or would China, as it has done over time, absorb and regulate foreign influences?

The previous chapter introduced in broad brushstrokes the issues at stake in this study, beginning with a critique of globalization and moving on to sketch in finer detail national television systems, the role of local content, and the economic importance of formats. The chapter concluded with a brief overview of the vagaries of copyright law as it applies to formats. Here, we initiate a discussion of Asian television systems beginning with a much different perspective on the ramifications of cultural borrowing. In this context we note that the format business straddles the divide between creative endeavour and innovation on the one hand, and slavish imitation on the other. This polarization manifests in widespread misunderstanding of the goals of format producers and distributors, and the role that formats play in the shaping of television schedules. We need therefore to flesh out the in-between issues. These are primarily concerned with the relationship between the format and its localization, television consumption within ‘cultural continents’, and changes in media systems. Taking this further we note the relationship between production and reception within Asia, the growth of television industries in the region and the relationship between formatting and new media distribution platforms that use interactive technologies allowing viewers to feedback responses. This exercise enables us to identify an alternative list of conceptual tools to those championed by political economy scholars.

Singapore has changed dramatically in the last forty years, moving in the 1960s and 1970s from domestic import substitution to low-cost exportoriented goods. Then in the 1980s developing a regional financial and business hub and now increasingly positioning itself as an exporter of capital and expertise (Courtenay 1995: 90). With exceptionally high economic growth rates most years, a GNP per capita of US$6,000 more than Australia and three times Australia’s annual average growth, Singapore has attracted a high percentage of foreign direct investment. Despite exhibiting similar advantages to Australia in terms of a well-educated workforce, competitive pricing, developed transport and telecommunications and citizens from culturally diverse business, family and personal networks throughout the region, Singapore’s media and resultant civil and civic development has not been as progressive and liberal as Australia’s and indeed has not kept pace. So it would appear that state existence, security and prosperity as desired ends for Singapore do not necessarily rely on an equal strengthening of the public sphere, or at least this is not evident to date.

Japan in the 1990s differs vastly from what it had been two or three decades earlier. The Japanese state has undergone such a fundamental change that it has been described as a ‘regime shift’ (Pempel 1998). Although the longterm ruling conservative Liberal Democratic Party (LDP) has returned to power after its defeat in 1993, it no longer has an absolute majority in the Cabinet. Surrounded by numerous scandals and corruption charges, both the government and bureaucracy have undergone major reforms to increase transparency and reduce bureaucratic influence over the policy-making process. The Japanese Diet has, for example, passed the Information Disclosure Law to increase openness in the administration. Economic policies have also been transformed to cope with the malaise characterised by continuing problems of bad loans in the financial sector, rising unemployment and declining manufacturing productivity.

The question of why civil society presents such appeal for commentators, scholars and journalists writing about developing nations is an important one. The most likely explanation is that a kind of global faith exists in civil society as the driving force of a new world order. This global transformation, exemplified by the collapse of the Soviet bloc, celebrates people’s freedom to participate in public discourse, and ultimately in processes of directly electing political representatives. In this sense the concepts of civil society and the public sphere come together to describe a global anti-authoritarian groundswell where the power of ideas is linked to global cultural development.

Television was introduced to Indonesia in 1962 as part of President Sukarno’s flurry of nationalistic ‘symbol wielding’ associated with the Fourth Asian Games (Feith 1963). Televisi Republik Indonesia’s (TVRI) legal status as a creature of the president was reinforced further in Presidential Decree #27, 1963, when it was absorbed after the Games into the ‘Spirit of Sukarno Foundation’, a highly personalised institution under the direct control of the President. TVRI was established as a Foundation in its own right on 20 October 1963, with the President as General Manager (Presidential Decree #215, 1963). Article 3 nominates TVRI as the sole organisation authorised to establish and develop television stations in Indonesia, a highly significant provision which made the commercial broadcasters established in the 1990s dependent on TVRI. TVRI’s status as an activity of the TVRI Foundation was not formally revoked until the enactment of Broadcasting Law #24, 1997, although in administrative practice it came under the control of the Department of Information in 1966.

Modern Malaysia was established in 1963 following a drawn-out struggle against British interests which had occupied territory on Penang and Singapore and the Straits of Malacca in 1786, 1819 and 1824 respectively. In 1867 these outposts came under the control of the British Colonial Office and were governed as a Crown Colony. Although Britain did not directly colonise the Malay States, which remained legally autonomous, it imposed effective administrative control over Malaya and the Borneo territories from the late 1870s until the Japanese occupation in 1942.

Since the Korean War (1950-53), South Korea (hereafter Korea) has undergone a series of political changes. The move towards democratisation was largely spurred on by the demonstrations and riots occurring throughout the 1980s. In 1987 massive demonstrations forced the then President Chun DooHwan to call a new presidential election, and President-elect Rho Tae-Woo to implement more social reforms. The notion of civil society in Korea has been a relatively new concept until very recently, mainly because it has not achieved wide recognition from the public, media or the state. The development of a people’s movement advocating democracy could be said to be the foundation of ‘civil society’ in Korea.

* Are cultural identities socially constructed? * How are race, nation, sex and gender constructed and represented on television? * What is the impact of globalization on television and cultural identities? This introductory text examines issues of television and cultural identities in the context of globalization. It is a wide-ranging volume, exploring many of the central cultural issues in contemporary cultural studies, such as media, globalization, language, gender, ethnicity, cultural politics and identity - perhaps the topic of cultural studies over the past decade. At the core of the book are two critical arguments - that television is a proliferating resource for the construction of cultural identity, and that cultural identity is not a fixed essential 'thing' but a contingent social construction to which language is central. The book will be essential reading for undergraduate and postgraduate courses on television and cultural identities in the fields of cultural studies, communications, media studies and sociology, with a wider appeal to those with an interest in the television industry. Key concepts are introduced and explained for those new to cultural studies, whilst debates are extended and enriched for those already familiar with them. The text is well structured, links the vocabularies of media studies and cultural studies, and is supported by original case study material.

Tribal art has greatly inspired much 20th-century Western art. But is this a cross-cultural discovery to be celebrated, or another example of Western colonial appropriation? This work, focusing on countries such as Australia and New Zealand, argues that both views are too simplistic

"Addressing both the scope and the significance of television program format transferthe practice of using the basic idea of a program to produce a new version of that programthis book details this rapidly growing area of the international television distribution system. Also addressed is the remaking of a program by the television industry of another nation, highlighting issues of meaning and cultural identity of national audiences."

Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States--the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is ... Source: Publisher

This text provides readers with useful summaries and evaluations of key arguments relating to the development of television as an industry across the globe and its potential cultural impact. There is a continual insistence in the book on the need to connect issues of industry with those of culture.