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In March 2001 a Japanese newspaper report entitled ‘Indians are addicted to a quiz show’ drew attention to a phenomenally popular television programme in India – a quiz show that attracts millions of viewers in which challengers strive to win prize money (Asahi Shinbun 2001). What was particularly eye-catching for the journalist was the profligately decorated studio set located in Mumbai (Bombay) and the caring guidance of the MC, a film star famous in India. The name of the show, as you might have already inferred, was Who Wants To Be A Millionaire?.

The previous chapter introduced in broad brushstrokes the issues at stake in this study, beginning with a critique of globalization and moving on to sketch in finer detail national television systems, the role of local content, and the economic importance of formats. The chapter concluded with a brief overview of the vagaries of copyright law as it applies to formats. Here, we initiate a discussion of Asian television systems beginning with a much different perspective on the ramifications of cultural borrowing. In this context we note that the format business straddles the divide between creative endeavour and innovation on the one hand, and slavish imitation on the other. This polarization manifests in widespread misunderstanding of the goals of format producers and distributors, and the role that formats play in the shaping of television schedules. We need therefore to flesh out the in-between issues. These are primarily concerned with the relationship between the format and its localization, television consumption within ‘cultural continents’, and changes in media systems. Taking this further we note the relationship between production and reception within Asia, the growth of television industries in the region and the relationship between formatting and new media distribution platforms that use interactive technologies allowing viewers to feedback responses. This exercise enables us to identify an alternative list of conceptual tools to those championed by political economy scholars.

Animation allows for the creation of mediatic spaces that strengthen prevailing ideologies of masculinity and femininity. Manhood seems to operate as a key point of reference in the creation of televised animation across Latin America, especially by elevating certain heroic cultural narratives. Through a review of 21 television series, produced between 2008 and 2018, this chapter examines the portrayals of femininity and masculinity in some of the most widely broadcast animated series from the region. As a norm, Latin American illustrators adhere to the tradition of depicting female figures as secondary characters, as leading characters with a certain degree of autonomy, or as subaltern, considerate, and supportive figures. By contrast, male figures are portrayed as strong, daring, independent, and primary characters, often destined to lead their families and communities, and save their weaker friends that are typically female characters.

This chapter historicises and contextualises the evolution, production, and development of key Mexican screen melodramas over fifty-two years to understand and mediate Mexico’s ambivalence around socioeconomic background, ranother. Perhaps if Televisa had allowed its various ace and religion, gender and worth, family and duty. The chapter demonstrates the importance of localised scholarly inquiry into Mexican audiovisual media that considers not only narrative discourses, content and textual analyses, but also industrial records and practices, marketing campaigns and press releases, archival research and interviews, multimedia synergy, and comparative analysis. For some time, research on Mexican melodrama has had a strong social focus, with several writings about audience engagement, but it is imperative to have more close readings of the texts themselves to understand their cultural context and industrial histories. This research exposes societal changes within Mexico by utilising one of its most omnipresent forms of popular culture and provides a deeper understanding of Mexico’s primary media productions through the use of genre and remake theory. The representations of young women yield a multitude of tensions and ambiguities placed upon Mexican women, which reveal volumes about wider sociocultural expectations.

This chapter explores the ways in which the portrayal of children in Palestinian screen content compares with the positioning of children in leading pan-Arab children’s channels. Using critical discourse analysis, it compares the definition and representation of childhood in three Arabic language texts (two magazine shows and one animation), and examines the ways in which the texts construct narratives of childhood and whether they reproduce or challenge hegemonic definitions of childhood. The chapter analyses the language used to address the child audience and the ways in which adult–child relations are depicted. The chapter concludes that while there are some characteristics unique to Palestinian programming, the positioning of children and the “modes of address” are similar in all three programmes, and there are common assumptions and idealizations of childhood. However, there is some evidence that the Emirati animation analysed challenges dominant (adult-generated) definitions of childhood present in Arab societies by presenting childhood as a dynamic space of empowerment

Gender and the contemporary audio-visual landscape of Mexico.

This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

Television Drama in Spain and Latin America addresses two major topics within current cultural, media, and television studies: the question of fictional genres and that of transnational circulation. While much research has been carried out on both TV formats and remakes in the English-speaking world, almost nothing has been published on the huge and dynamic Spanish-speaking sector. This book discusses and analyses series since 2000 from Spain (in both Spanish and Catalan), Mexico, Venezuela, and (to a lesser extent) the US, employing both empirical research on production and distribution and textual analysis of content. The three genres examined are horror, biographical series, and sports-themed dramas; the three examples of format remakes are of a period mystery (Spain, Mexico), a romantic comedy (Venezuela, US), and a historical epic (Catalonia, Spain). Paul Julian Smith is Distinguished Professor at the Graduate Center, City University of New York. He was previously Professor of Spanish at the University of Cambridge. He is the author of twenty books and one hundred academic articles.

"This book considers the changing nature of intimacy in contemporary China, providing a unique case study of romantic subjectivities in young people in the world's fastest growing economy. Since the implementation of reform in 1978, the economic and socio-cultural environment of modern China has experienced a dramatic transformation under the influence of urbanization and globalization, facilitating more individualized identity among Chinese youth. This book bridges the gap between an emergent emphasis on individualisation and the country's traditional norms and values. It focuses on young people's understandings of various forms of relationships such as cohabitation, extramarital relationships and multiple relationships, suggesting a challenge to traditional familial values and an increasingly diversified understanding of the concepts of love and romance. By examining the formation of relationships among 21st century Chinese youth, notably through the lens of popular Chinese TV dating programs, this book considers how dating and relationships mirror China's changing societal structure and examines social and cultural transformations in Chinese society."

This study explores the globalization and liberalization that has occurred in Indian television over the two decades starting from 1990.

This book proposes contemporary decolonization as an approach to developing cultural economies in the Global South. This book represents the first critical examination and comparison of cultural and creative industries (CCI) and economy concepts in the Caribbean and Africa.

This book examines the process of transnationalization of Latin American television industries. Drawing upon six representative case studies spanning the subcontinent’s vast and diverse geo-political and cultural landscape, the book offers a unique exploration of the ongoing formation of interrelated cultural, technological, and political landscapes, from the mid-1980s to the present. The chapters analyse the international circulation of the genres and formats of entertainment television across the subcontinent to explore the main driving forces propelling the production and consumption of television contents in the region, and what we can learn about the cultural and social identities of Latin American audiences following the journey of genres, formats, and media personalities beyond their own national borders. Taking a contemporary interdisciplinary approach to the study of transnational television industries, this book will be of significant interest to scholars and students of television and film studies, communication studies, Latin American studies, global media studies, and media and cultural industries.

This chapter analyzes the reflections of Turkey’s neoconservative and neoliberal politics of gender on daytime television. The focus is on Bridal House, a popular daytime TV show in Turkey which interpellates women as domestic subjects competing with other women to prove their domestic abilities, particularly the ability to navigate the etiquette of domestic consumption. Hierarchies are instigated among women through symbolic battles on “tasteful” consumption, and the marital household surfaces as a space of constant regulation where women strive to be ideal housewives. By analyzing Bridal House through a Bourdieusian framework, this chapter traces the representations of the “ideal female subject” along neoconservative and neoliberal lines, and demonstrates the ways in which symbolic violences are enacted on women in contemporary Turkey’s daytime TV culture.

This book explores Vietnamese popular television in the post-Reform era, that is, from 1986, focussing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese media as a mere propagandist instrument of the party state. With examples from a wide range of television genres, the book demonstrates how Vietnamese television enables novel conditions of cultural oppression as well as political engagement in the name of the nation. In sharp contrast to the previous image of Vietnam as a war-torn land, post-Reform television conjures into being a new sense of national belonging based on an implicit rejection of the socialist past, hopes for peace and prosperity, and anxieties about a globalized future. This book highlights the richness of Vietnam’s current culture and identity, characterized, the book argues, by ‘fraternity without uniformity’.

This chapter makes an empirical contribution to challenges the developing economies, often referred to as the global south, face when it comes to digital migration. This challenge has citizens of what were previously regarded as ‘third world countries’ having to rely on predominantly state and to a limited extent, public broadcast media for current news and information. This contribution, in making a seminal contribution on digitisation in Zimbabwe, demonstrates the challenges the country faces as to allow citizens access to more diversity and not just plurality. Conceptually, digitisation is defined as the conversion of analogue content and production processes into digital format (Manzuch 2009). Seabright and Weeds (2007, 1) observe that digitisation has to do with ‘replacing analogue signals with digital format economises on processing, storage and transmission capacity, reducing costs and expanding capabilities’. Seabright and Weeds (2007) submit that moving from analogue to a digital space brings changes in digital recording and production techniques, digital compression in transmission, proliferation in transmission platforms (terrestrial, cable, satellite and broadband); digital set-top boxes and encryption technologies; and digital personal video recorders. These interventions contribute to lowering of costs, improving of picture quality and improving speed in news gathering and dissemination (Koss et al. 2013). Other than the financial and technical imperatives that come with digitisation, the transition comes with certain cultural and political implications (Gripsrud 2009).

The year 2015 was set by the International Telecommunication Union (ITU) for most of its member states globally to switch from analogue to digital terrestrial broadcasting. Digital television broadcasting is generally implied as transmission of broadcast content signals in the form of binary data, specifically 0 s and 1 s. Digitisation of television merges broadcasting, computing and telecommunications to transform both the way television content is made and consumers interact with content (Chalaby and Segell 1999). Referring to digital content, Flew (2004) suggested that digitisation of media and communication content grows “informatisation” of society.

The transition to digital television referred to as the Digital Switchover (DSO) process or Digital Migration is an agreement of member countries of the International Telecommunications Union (ITU) at the Geneva Conference in 2006. The agreement requires changes to national spectrum allocation and redefines national participation in the global digital television and mobile telephony market. While the decision of most African states to embark on the digital migration programme remains independent, the policies and approach to the implementation were influenced by two dominant economic orthodoxies, the neoliberal free market (Becchio and Leghissa 2016; Johnson 2011; Overbeek and Apeldoorn 2012; Peters 2011) which promotes a media environment mainly driven by market imperatives and the Chinese State capitalism (Bremmer 2008; Gu et al. 2016; Lyons 2007; Szamosszegi and Kyle 2011; Xing and Shaw 2013) which is the economic ideology that drives the interventions of the Chinese government in the region’s digital migration.

The internet has impacted on how media organisations do journalism. Many media organisations both print and broadcast now have an online presence to reach out to fragmented audiences that have migrated to online platforms. Television stations have increasingly embraced the use of digital (online) media to gain better access to their audiences in terms of content distribution and audience engagement. The rise of social media platforms such as Facebook, Twitter, YouTube and Instagram have given journalists and media organisations the ability to reach their audiences immediately, with the added benefit of audience responses which come almost immediately. The use of new digital media has created platforms for news stations to share digital clips of news items or excerpts of news programmes to keep the audiences informed or enticed by the highlights.

The purpose of this chapter is to examine how the digitization of television has impacted the architecture of television content generation, dissemination consumption in Kenya. Its key motivation is to answer two main questions: How has the digitization shift in Kenya’s television impacted the trends in production, dissemination, reception and consumption of television content; what is the effect of digitization on viewer satisfaction; and how has this shift transformed the role of television medium in the country? The chapter, therefore, answers these questions focusing on the television channels under study, namely, Citizen TV, Kenya Broadcasting Corporation (KBC) and Nation TV (NTV).

There has been a hype regarding the benefits of digital migration, which refers to switchover from analogue to digital broadcasting. Commonly referred to as digital migration, the switchover emanates from a decision made at the International Telecommunications Union (ITU) in 2006 to release a valuable spectrum, which can be used for other services. Other benefits of digital TV include good sound and picture quality and availability of more channels giving viewers more choice. It has also been said that digital broadcasting will save the broadcasting stations’ cost, as transmitting content via digital platforms is less costly than transmitting via the analogue platform (Muthomi 2012). This implies that media houses can capitalise on this migration as a competitive advantage. Countries across the world have been undergoing this necessary switchover from analogue to digital platforms, with varying degree of success. While the merits of digital television are clear, it is not clear how this digitisation will realistically help in bridging habitual inequalities in developing countries.