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Television’s synergy with the Web initially seemed inconceivable to network executives. With the rise of Internet use, newspaper and magazine articles announced the impending death of television. While that was clearly hyperbole, network executives, though often anonymously, expressed their fears that Web content would siphon off viewership and thus advertising dollars generated by television programming. Fears may have been quelled with the evidence of the success of television shows first made available streaming on network websites and then for paid download through digital servers such as iTunes.