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Jones’ comments reflect a general consensus among TV critics and viewers that: 1) the black women who command the most attention on reality television tend to portray stereotypical, Sapphire-like characters; 2) as audiences consume such portrayals, there is a consistent line of argument from producers that insists “pitting [black women] against each other” is expected or “what the people want;” and 3) black female reality TV stars are willing to indulge the Sapphire fantasy if it means they will be able to further a personal and/or professional agenda. These are important themes to interrogate, especially given the history of mass mediated representations of black Americans, as well as the present-day “evolution” of black characters and other characters of color on unscripted and scripted American television. However, because attention is primarily focused on arguably “negative” portrayals, there has not been much critical analysis of “alternative” or more nuanced portrayals of black women in the televisual sphere. This chapter represents an attempt to fill in some of that blank space by focusing attention on an underexplored and relatively new consortium of reality television programming that features black women who are defined by their roles as mothers and entrepreneurs.