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The postwar years brought many challenges to the Canadian economy in terms of trade policies. Indeed, in the years between 1945 and 1950, Canada experienced growing trade imbalances as imports from the United States market reached new peaks and exports to the United Kingdom decreased dramatically due to financial exhaustion caused by the war. These developments soon raised concerns as the country was faced with the prospect of foreign reserves depletion, a situation mainly caused by the productivity gap existing between the economies of the two sides of the Atlantic. The American sponsored European Recovery Program or Marshall Plan was met with enthusiasm in Ottawa as it intended to restore economic viability of the European markets as well as to establish a multilateral trade system based on non-discriminatory trade practices. The international tensions of the nascent Cold War were to limit these achievements as the need for a strong Europe dictated the elimination of restrictive trade practices between European commercial partners without giving equal treatment to transatlantic trade relations. However, the conflictual Cold War context was to offer an alternative strategy to the Canadian’s quest for dollars, for Washington’s collective security concerns paved the way to closer economic cooperation and privileged access to Canadian exports of strategic materials and other defence related commodities in the American market. The Marshall Plan was a key element of the procurement mechanism of the NATO country whose demand alleviated the pressure on Canadian foreign reserves through greater exports to the United Stated.