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Over the past few decades, Corporate Social Responsibility (CSR) has been perceived as an antecedent of competitive advantage. It was, moreover, placed at the top of the business agenda and recognized as a key driver of performance. Under this context, the present study sets to investigate how strategic CSR (SCSR) affects organizational performance and whether firms operating in “controversial” sectors should adopt SCSR activities. To this aim, this study reviews the body of knowledge on the topic, through a systematic review of the literature. After searching for academic publications in the Scopus database and selecting publications based on their relevance, 32 studies have been included in the review. Their analysis sheds light on common findings and contradicting arguments. Results show the main attributes of strategic, as opposed to non-strategic CSR activities. The importance of effective communication of SCSR activities is highlighted. SCSR is linked to “shared value”, as well as to competitive advantage, social innovation and good reputation. Voices of criticism focus on using SCSR as an empty promise that is used to counteract unethical behavior. Finally, more research is needed on the implementation of SCSR activities during recessionary periods.
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- Features interdisciplinary expertise from economics, law, technology and social science on the practice of co-creation - Provides best-practices and management approaches to successful co-creation - Enables research-based and practice-relevant understanding of the background and concepts around co-creation
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Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in fact, create significant value for both organizations. Sales and procurement professionals have a bright future ahead of them if they can respond to six trends that the authors have identified in the business-to-business world. Each trend offers an opportunity to develop a new skill for sales and procurement professionals and adopt a new practice. Because these practices are not yet widely adopted as "best practices", the authors coin them "next practices." These trends include: working together to solve complex problems; organizing problem-solving networks across company boundaries; creating processes for live cross-company engagement; facilitating data driven, cross-company interactions fed by digital platforms; providing new personal experiences for individuals and lastly (and most importantly) creating new sources of value for firms. If these trends are adopted by organizations, the ability to co-create means providing significant value to both the sales management team at the supplier and the purchasing management team at the customer. With the alternative being that these job functions will be replaced by web-based or channel-based alternatives that will do most of what they do today at a fraction of the cost. Increasingly, there is no middle ground anymore. SAMs and senior buyers will either evolve into high value-added sales and procurement professionals, or disappear.
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- Co-création
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