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Over the past few decades, Corporate Social Responsibility (CSR) has been perceived as an antecedent of competitive advantage. It was, moreover, placed at the top of the business agenda and recognized as a key driver of performance. Under this context, the present study sets to investigate how strategic CSR (SCSR) affects organizational performance and whether firms operating in “controversial” sectors should adopt SCSR activities. To this aim, this study reviews the body of knowledge on the topic, through a systematic review of the literature. After searching for academic publications in the Scopus database and selecting publications based on their relevance, 32 studies have been included in the review. Their analysis sheds light on common findings and contradicting arguments. Results show the main attributes of strategic, as opposed to non-strategic CSR activities. The importance of effective communication of SCSR activities is highlighted. SCSR is linked to “shared value”, as well as to competitive advantage, social innovation and good reputation. Voices of criticism focus on using SCSR as an empty promise that is used to counteract unethical behavior. Finally, more research is needed on the implementation of SCSR activities during recessionary periods.
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Over the past few decades, Corporate Social Responsibility (CSR) has been perceived as an antecedent of competitive advantage. It was, moreover, placed at the top of the business agenda and recognized as a key driver of performance. Under this context, the present study sets to investigate how strategic CSR (SCSR) affects organizational performance and whether firms operating in “controversial” sectors should adopt SCSR activities. To this aim, this study reviews the body of knowledge on the topic, through a systematic review of the literature. After searching for academic publications in the Scopus database and selecting publications based on their relevance, 32 studies have been included in the review. Their analysis sheds light on common findings and contradicting arguments. Results show the main attributes of strategic, as opposed to non-strategic CSR activities. The importance of effective communication of SCSR activities is highlighted. SCSR is linked to “shared value”, as well as to competitive advantage, social innovation and good reputation. Voices of criticism focus on using SCSR as an empty promise that is used to counteract unethical behavior. Finally, more research is needed on the implementation of SCSR activities during recessionary periods.
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Although social innovation is an old paradigm, social innovation courses appeared in the curricula in the approximately last ten years. By doing so educational institutions acknowledged the existence of new approaches to obstacles that the world is facing. The courses regarding the social innovations give the students valuable knowledge and skills related to solving different social problems, increasing the motivation for being active in the society, and raising awareness about specific topics that need attention. An important role in implementing social innovation have ICT technologies. The role of the ICT is multiple: (1) administrative (members of the certain social initiative collaborate on the project through different ICT tools that enable communication and information organization), (2) disseminative and educational (the topic of the social initiative is disseminated through different tools and social media), and sometimes (3) topical (it the topic of social innovation project is directly connected to specific ICT technology). Based on the roles that the ICT takes upon in the process of social innovation implementation, the authors present ICT solutions that could be included in the realization of a social innovation course for business students at the graduate level.
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Although social innovation is an old paradigm, social innovation courses appeared in the curricula in the approximately last ten years. By doing so educational institutions acknowledged the existence of new approaches to obstacles that the world is facing. The courses regarding the social innovations give the students valuable knowledge and skills related to solving different social problems, increasing the motivation for being active in the society, and raising awareness about specific topics that need attention. An important role in implementing social innovation have ICT technologies. The role of the ICT is multiple: (1) administrative (members of the certain social initiative collaborate on the project through different ICT tools that enable communication and information organization), (2) disseminative and educational (the topic of the social initiative is disseminated through different tools and social media), and sometimes (3) topical (it the topic of social innovation project is directly connected to specific ICT technology). Based on the roles that the ICT takes upon in the process of social innovation implementation, the authors present ICT solutions that could be included in the realization of a social innovation course for business students at the graduate level.
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