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The world is witnessing an unprecedented disruption due to the COVID-19 pandemic in almost all spheres of socio-economic activity. This black swan moment is unprecedented since the advent of the Industrial Revolution. Simultaneously, there is a shift towards effective use of data and technology. There is an exponential increase in the quantum of data collected and has subsequently necessitated a paradigm shift in the functioning of Industry 4.0. Data intelligence, data science, artificial intelligence, machine learning, and deep assimilation of nuanced knowledge revolutionize business and society worldwide. This heralds a potential transition towards data-intensive economies, governments, industrial and social sectors. The accelerated pace of data processing, data intelligence, and analytics encompasses business intelligence, data sciences and machine learning. The spectrum of such upheavals and associated technological transitions is a watershed moment and impacts business and social transformations. In the paper on the role of data in the social realm (Technology as a catalyst for sustainable social business: Advancing the research agenda, 2019). Ashraf et al. opine that “Despite its immense potentials as a sustainable and innovative means to solve specific social problems, the basic concept of the social business model remains unclear to many”. In recent times there has been an inconsistent approach towards social business research. Subsequently, the contemporary business scenario is yet to optimally capitalize on the advantages of the Social Business concept and address the divergent socio-economic and ecological issues worldwide, with profits intact. This should in no way dilute profit maximization for optimizing socio-economic benefits for value creation and sustainability. “Although the social enterprise is often considered to have positive future potential, it is currently underdeveloped” (Bell, 2003). Therefore, social entrepreneurship should generate and ensure nuanced and effective innovations, addressing underserved needs. In contemporary times, tools harnessing Big Data are becoming widely applied, leading to a huge reservoir of untapped diverse data. This subsequently creates an immense opportunity to accelerate the use of Big Data towards social good and sustainability. Though this is a recent trend, it indeed holds promise in the post-COVID world that would be privy to unprecedented socio-economic upheavals and an increased need to address issues of humankind for greater global welfare. In the recent past, diverse data sets have created large-scale solutions in diverse spheres ranging from weather forecasts to airline tickets. Insightful correlations and Big Data go hand in hand and hold the key to several complicated pressing social issues. Therefore, a new crop of social entrepreneurs in public health, social welfare, and humanitarian relief would surely emerge by default. Therefore, it is all the more relevant to make sense of a deluge of Big Data towards alleviating a disease, ecological imbalance, war, and most importantly, the patterns to cope with the disease and its aftermath. This chapter proposes anticipating and predicting the immense possibilities of optimizing Big Data and digitization as key critical drivers of empirical simulation and troubleshooting. Good governance, inclusive society, elimination of corruption, and streamlining policy measures would emerge as default collectives of such social entrepreneurial ventures. The chapter would draw inferences from such models of socially inclined data analytics by data scientists, leading to relevant social models of significance. Implications of the chapter would be to assuage the fault lines, draw inferences from the past, and delve into the plausibility and relevance of Big Data to replicate and innovate socially relevant models to map bigger social issues. This, of course, should have embedded benchmarks of equality, ethics, and empowerment while processing Big Data for a greater social good in a post-COVID world gaping at us.

Num Pages: 16